
Develops and sells the ETCH Clock, a design-focused time display with a thermoelastic 3D membrane

42FOUNDRY SA
Lugano (CH)New on Amplifa
About 42FOUNDRY
42FOUNDRY SA is a Lugano-based company for applied industrial design, concept design and R&D services. Its best-known product is the ETCH Clock, a precision-engraved time display that transforms a coloured, elastic membrane into 3D digital numerals using patented/patent-pending technology, after which the membrane returns to its original state. The product combines a coated aluminium frame with a thermoelastic elastomer surface in dark Peacock colour and is available as a wall or table variant (with screw-on base). The product is complemented by its own mobile app for iOS and Android for time synchronisation and selection of display modes (Sync & Go, Sync & Sensor). The ETCH Clock won the Red Dot Award in 2020 and is sold via official resellers worldwide, including the MoMA Design Store and the Guggenheim Museum Store in New York. The company emphasises Swiss Design and Engineering; according to its own statements, manufacturing takes place in Switzerland.
- Site
- Lugano
- Processes
- Industrial design, Concept design and concept development, R&D services, Mobile app (iOS/Android)
- Materials
- Aluminium (coated frame), Elastomer (thermoelastic coloured surface), Elastomer (thermoelastic surface)
- Certificates
- Red Dot Award 2020, Red Dot Award 2020 (design award)
- Industries
- Design/Design objects, Consumer Electronics, Clocks/Time displays
- 01
Concept design and concept development
- 02
R&D / mechatronics
- 03
Industrial design
- 04
Manufacturing (Swiss made)
- 05
Mobile app (iOS/Android)
- 06
Sales via official resellers
Materials & Technology
Aluminium (coated frame)
The coated aluminium frame forms the housing of the ETCH Clock for wall or table mounting.
Elastomer (thermoelastic surface)
Coloured, elastic membrane that transforms into 3D digital numerals using patent-pending technology and afterwards returns to its original state.
Location

Lugano
CHHQ / registered office
- Materials
- Aluminium, elastomer
Products


Inside the production




Industries
Additional services
Reference customers
Awards
The ETCH Clock was awarded the Red Dot Award in 2020, one of the world's leading design competitions with over 15,000 submissions from 70 countries.
| Evidence | Lugano |
|---|---|
| Red Dot Award 2020 (design award) |
History
- 2020
Won the Red Dot Award for the ETCH Clock; new RED colour variant added to the collection