Swiss electrical wholesaler with over 200'000 items for electricians, energy suppliers, industry and switchgear manufacturers
A. Saesseli & Co. AG (elektrogrosshandel.ch)
Winterthur · Root · BirsfeldenNew on Amplifa
About elektrogrosshandel.ch
A. Saesseli & Co. AG, with its sites in Winterthur, Root (EL Kabel AG) and Birsfelden (Standard AG), operates a joint electrical wholesale business under elektrogrosshandel.ch with over 200'000 products in its webshop. The range covers electrical installation materials, cables, switchgear construction materials, lighting and conduits. The company supplies electrical installers, power utilities, industry, switchgear and control panel manufacturers as well as related companies in the construction sector. Its service portfolio includes cable cutting (cut-to-size goods), a night delivery tour with next-day delivery, track-and-trace with proof-of-delivery photo, electronic invoicing (eBill, XML, PDF) as well as returns and reusable-container pickup. Consulting is provided by trained electricians; ordering is possible via the webshop, an app with barcode scanner, or by phone. The family-run business, now in its 4th generation, was founded in 1927 and is a 100% Swiss company.
- Site
- Winterthur
- Processes
- Electrical wholesale (over 200'000 products in the webshop), Webshop with app and barcode scanner, Cable cutting (cut-to-size goods), Night tour / overnight delivery, Track and trace, eBill / XML and PDF invoicing, Returns and reusable-container pickup, Consulting by trained electricians
- Materials
- Electrical Installation Materials, Cables, Lighting, Switchgear Construction Materials, Conduits
- Certificates
- Night tour (delivery service), Counter sales, Telephone sales
- Founded
- 1927
- Industries
- Electrical installers, Power utilities, Industry, Switchgear and control panel manufacturers, Construction sector
- 01
Purchasing from suppliers
- 02
Warehousing at 3 sites
- 03
Cable cutting (cut-to-size goods)
- 04
Sales via webshop, app, phone and counter
- 05
Night tour and day logistics
- 06
Delivery with track and trace
- 07
Returns and reusable-container pickup
Range and Services
Electrical Installation Materials
Range for electrical installers, energy suppliers and switchgear manufacturers
Cables
Cables including cut-to-size cutting to customer order
Lighting
Luminaires and LED products including ELGH proprietary items
Switchgear Construction Materials
Materials for switchgear and control panel manufacturers
Conduits
Corrugated and plastic conduits, also UV-stabilized
Sites
Winterthur
CHHeadquarters and sales warehouse Eastern Switzerland (A. Saesseli & Co. AG)
- Materials
- Installation materials, cables, lighting, conduits
- Webshop and app
- Night tour logistics
- Cable cutting
Root
CHSales warehouse Central Switzerland (EL Kabel AG)
- Materials
- Cables, installation materials
- Night tour logistics
- Cable cutting
Birsfelden
CHSales warehouse Northern Switzerland (Standard AG)
- Materials
- Installation materials, cables, conduits
- Night tour logistics
- Cable cutting
Product Range
Inside the production
Industries
Additional services
Customer Service
Consulting and the technical inside sales service are provided by trained electricians. Track-and-trace with proof-of-delivery photo documents each delivery.
| Evidence | Winterthur | Root | Birsfelden |
|---|---|---|---|
| Night tour (delivery service) | |||
| Counter sales | |||
| Telephone sales |
Company History
- 1924
Foundation of Standard AG, to which the motto 'since 1924' refers
- 1927
Foundation of the sole proprietorship A. Saesseli by Albert Saesseli
- 1931
Merger to form the company A. Saesseli & Co.
- 1935
Admission to the association of electrical wholesalers
- 1942
Acquisition of the shell of Standard AG by Max Gromann and Albert Saesseli
- 1947
Separation of the partnership; Standard AG continues as an independent company
- 1950
Renaming to A. Saesseli & Co. AG
- 1964
A. Saesseli & Co. AG relocates to Bederstrasse 4 in Zurich
- 1965
Hans-Peter Gromann takes over Standard AG in the second generation
- 1974
Foundation of the Electro-Team catalogue (today the ELDAS catalogue)
- 1975
Acquisition of the Bickel company in Winterthur; relocation to Tösstalstrasse
- 1981
Andreas Saesseli joins the company
- 1993
Anick Saesseli joins the company; Winterthur branch relocates to Pflanzschulstrasse
- 1995
Andreas Saesseli takes over management in the third generation; loose purchasing alliance with Standard AG
- 1999
Standard AG becomes part of A. Saesseli & Co. AG; relocation to Birsfelden
- 2003
Consolidation of the Winterthur branches; introduction of the night tour and a new ERP system
- 2005
First professional webshop
- 2010
Standard AG purchases the adjacent building at Freulerstrasse 4
- 2011
First joint appearance under the name elektrogrosshandel.ch