
Mercedes-Benz, Ford and smart dealership with workshop, service and fleet management at four locations in Bavaria

Abel+Ruf GmbH
Nördlingen (Headquarters) · Nördlingen (Ford) · Donauwörth · DillingenNew on Amplifa
About Abel+Ruf
Abel+Ruf GmbH is a family-run mobility company headquartered in Nördlingen with further locations in Donauwörth, Dillingen and a Ford site in Nördlingen. The company offers sales and rental of Mercedes-Benz, smart, Ford and AIXAM vehicles to private and business customers as well as workshop-based vehicle technology: maintenance, inspections, repairs, accident repair, engine and transmission overhauls, and testing services such as HU/AU (roadworthiness and emissions testing), safety checks and tachograph inspections. Fleet and commercial customers are offered van services, an on-site Mercedes-Benz Mobile Service, Toll Collect services as well as financing, insurance and genuine parts. Around 320 employees serve customers in northern Swabia and the Bavarian Swabia region; the company has been a Mercedes-Benz partner since 1937 and is run by the fourth generation.
- Site
- Nördlingen
- Processes
- Maintenance and inspection (cars & trucks), Transmission oil change and transmission oil flush, Repairs of all kinds / accident repair, Suspension alignment and frame measurements, Emissions and roadworthiness tests, Safety inspections / UVV inspection in accordance with § 57 of the accident prevention regulations, Tachograph inspection including digital tachograph 4.0, Air conditioning maintenance and cleaning (air conditioning cleaning, ClimaClean)
- Founded
- 1937
- Employees
- 320
- Industries
- Automotive retail, Vehicle workshop, Commercial vehicles/vans, Fleet customers
- 01
Vehicle sales (new and used cars)
- 02
Consulting, financing and insurance
- 03
Maintenance and inspection
- 04
Repairs and accident repair
- 05
Testing and inspection services (HU/AU, UVV, tachograph)
- 06
Genuine parts and accessories
- 07
Fleet and mobile services
Locations

Nördlingen
DEHeadquarters, sales & service (Mercedes-Benz, commercial vehicles, Ford)
- Car and truck workshop
- Spare parts warehouse

Nördlingen (Ford)
DEFord sales & service (formerly Auto Bachmair, Augsburger Str. 42)

Donauwörth
DESales & service cars/commercial vehicles
- Car and truck workshop
- Spare parts warehouse

Dillingen
DESales & service cars
- Car workshop
- Spare parts warehouse
Inside the production






Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Maintenance and inspection (cars & trucks)Assembly | – | – | – | – | – |
| Transmission oil change and transmission oil flushAssembly | – | – | – | – | – |
| Repairs of all kinds / accident repairAssembly | – | – | – | – | – |
| Suspension alignment and frame measurementsTesting | – | – | – | – | – |
| Emissions and roadworthiness testsTesting | – | – | – | – | – |
| Safety inspections / UVV inspection in accordance with § 57 of the accident prevention regulationsTesting | – | – | – | – | – |
| Tachograph inspection including digital tachograph 4.0Testing | – | – | – | – | – |
| Air conditioning maintenance and cleaning (air conditioning cleaning, ClimaClean)Assembly | – | – | – | – | – |
| Engine and transmission overhaulsAssembly | – | – | – | – | – |
| Retrofits of all kinds (e.g. Mercedes ME adapter, spare part installation)Assembly | – | – | – | – | – |
| Auxiliary heaters (installation/maintenance)Assembly | – | – | – | – | – |
| Mercedes-Benz Mobile Service (maintenance, repair, software updates, parts replacement on site)Assembly | – | – | – | – | – |
| Spring/holiday/winter checkTesting | – | – | – | – | – |
| Installation of roof boxes and carrier systems (including rental)Assembly | – | – | – | – | – |
Additional services
Company History
- 1937
Karl Ruf sen. founds a Mercedes-Benz workshop in Nördlingen
- 1945
Josef Abel sen. founds a business in Donauwörth; Mercedes-Benz sales from 1952
- 1975
Generational change, new buildings in Donauwörth and Nördlingen (1975–1977)
- 1989
Hannes Ruf joins the management
- 1999
Merger to form Abel+Ruf GmbH
- 2003
Renovation/extension of the Donauwörth and Nördlingen sites
- 2010
Joachim Fellner takes over management in Donauwörth
- 2012
Anniversary: 60 years of the Abel family, 75 years of the Ruf family; approx. 220 employees
- 2015
Acquisition of the Dillingen site
- 2020
Renovation of Donauwörth according to the Mercedes-Benz brand architecture MAR 2020
- 2022
Lukas Ruf joins the management
- 2025
Lukas Ruf takes over management; acquisition of the Ford service partner Autohaus Bachmair Nördlingen, addition of Ford and AIXAM
- 2025
Co-founding of STERNE GRUPPE GmbH and acquisition of the Mercedes-Benz branch Ulm/Neu-Ulm