Active Travel AG (Huerzeler – Das Radsport Erlebnis)

About Huerzeler

Huerzeler is an offering of the Swiss tour operator Active Travel AG based in Uster (CH-8610). The company has been organising cycling holidays and tours since 1986: package trips with hotel, rental bike, optional flights and transfers, worldwide guided stage tours as well as group trips and events (training camps, corporate events, incentives). Another mainstay is the rental bike service with road bikes, e-road bikes, sport bikes, gravel bikes and e-bikes at around 15 stations, complemented by an island-wide delivery service on Mallorca, workshop service with trained bicycle mechanics, a cycling cellar and cycling boutiques. Stations are located on Mallorca (including Playa de Muro, Can Picafort, Sa Coma, Puerto Alcúdia, Playa de Palma), on Lanzarote, in Andalusia (Novo Sancti Petri), in the southern Peloponnese (Greece) and in Thailand. Sales for Switzerland and Austria are handled by Active Travel AG in Uster, and for Germany by Mallorca-Aktiv GmbH in Weil der Stadt. Guided tours are led by German-speaking or multilingual guides with a maximum of 12 participants.

Site

CH-8610 Uster

Processes

Cycling holidays as package trips (hotel, rental bike, flights, transfers), Rental bike hire (road bikes, e-road bikes, sport bikes, gravel bikes, e-bikes, bookable online, Worldwide guided cycling tours/stage tours with difficulty levels, Guided bike tours (max. 12 participants), Group trips and events (training camps, corporate events, incentives), Delivery service for rental bikes (Mallorca, island-wide, from €35), Workshop service and mechanics, Cycling cellar/storage room and wash stations at hotels

Founded

1986

Industries

Cycling tourism/tour operation, Cycling training camps, Rental bike hire, Group/incentive travel

1. 01

   Consultation and booking (package trip or rental bike)

2. 02

   Preparation and adjustment of the rental bike to body height

3. 03

   Transfer/delivery to the hotel or station

4. 04

   Accompaniment by guides or self-guided tours

5. 05

   Workshop service and on-site maintenance

6. 06

   Pick-up or return after the trip

Locations & Stations

Offers & Bikes

Inside the production

History

1. 1986

   Max Hürzeler retires from active cycling and founds Biciclettas Mallorca S.L. for cycling holidays at the Hotel Delta near Playa de Palma.

2. 1990

   Start of road bike rental, which becomes an important mainstay.

3. 1994

   Expansion to Alcúdia (Hotel Iberostar Playa de Muro); Mallorca-Aktiv offers Huerzeler cycling holidays in Germany.

4. 2005

   Sale of the company to Walter Güntensperger and Marcel Iseli; founding of the sole proprietorship Bicycle Holidays Max Hürzeler; expansion to Andalusia (Novo Sancti Petri).

5. 2008

   Founding of Active Travel AG; integration into the newly founded Active Group AG.

6. 2014

   Expansion to Lanzarote; cooperation with Triathlon Holidays GmbH.

7. 2015

   Renaming to Huerzeler Bicycle Holidays.

8. 2016

   Mallorca-Aktiv GmbH (Weil der Stadt) acquired 100% by Active Group AG.

9. 2017

   Walter Güntensperger hands over the CEO role to Urs Weiss.

10. 2019

    Expansion to Greece (Southern Peloponnese); revision of the brand positioning.

11. 2020

    Rebranding to Huerzeler – Das Radsport Erlebnis (The Cycling Experience).

12. 2022

    Marcel Iseli steps down as COO/Sports Director; restructuring of the management board.

13. 2023

    Walter Güntensperger becomes sole owner; Damián Nieto (COO) and Roger Graf (CSO) appointed to the management board.