ADDVANCE Consumer Health Group GmbH

About Vitafy Brands

Vitafy Brands is the brand family of ADDVANCE Consumer Health Group GmbH, headquartered in Munich. The company develops its own food brands such as WYLD (natural breakfasts and snacks), Bodylab (sports nutrition), GymQueen (fitness brand for women), C.P. Sports (training equipment) and vom Achterhof (organic natural products), and sells them via its own online platforms such as vitafy.de. In addition, the platforms offer guidance and orientation on nutrition and a healthy, active lifestyle. The company was founded by Georg Bader, Christian Böhm, Jürgen Englisch and Olympic medalist Stefan Pfannmöller. In addition to its headquarters in Munich, Vitafy Brands maintains offices in Berlin, Düsseldorf, Hildesheim and Uplengen. Manufacturing does not take place in-house; organic products are certified in accordance with DE-ÖKO-001.

Site

München

Processes

E-commerce / online sales of functional food and sports nutrition, Private-label brand development (WYLD, Bodylab, GymQueen), Guidance/advice on nutrition via online platforms

Certificates

Organic certification DE-ÖKO-001

Industries

Functional Food, Sports Nutrition, Organic Natural Products, Fitness Accessories

1. 01

   Brand development

2. 02

   Product specification & sourcing

3. 03

   Online sales via own platforms

4. 04

   Customer advice & content

Locations

Brands

Inside the production

Certifications

The company's organic products are certified in accordance with DE-ÖKO-001.

History

1. 2015

   Founding of the WYLD brand (natural breakfast and snacking)