Central association for marketing, events and interest representation of the Ahr Valley wine region
Ahrwein e.V.
Bad Neuenahr-AhrweilerNew on Amplifa
About Ahrwein e.V.
Ahrwein e.V. was founded in 2011 by 24 wineries and cooperatives from the Ahr region in order to raise the quality of Ahr wines, make the portfolio more concrete and standardise marketing. Today the association counts 38 member businesses, from the large winemaking cooperative to the small garage winemaker, all on an equal footing. The focus is on high-quality Pinot Noirs and Frühburgunder (Pinot Noir Précoce), which grow on the steep slate slopes of the Ahr. The association organises events such as the Open Wine Cellars Day, the Ahr Wine Market and the wine competition "Ahr Wine of the Year", as well as wine presentations at home and abroad, trade fair appearances, trade visitor trips and influencer marketing. In addition, it represents the interests of the Ahr wine region vis-à-vis partners from tourism, politics and business. The association's office is located in Bad Neuenahr-Ahrweiler.
- Site
- Bad Neuenahr-Ahrweiler
- Processes
- Wine promotion and marketing of the Ahr wine region, Organisation of events (Open Wine Cellars Day, Ahr Wine Market, Ahr Wine of the Year), Wine presentations at home and abroad, trade fair presence, trade visitor trips, Influencer marketing and marketing/communication measures, Interest representation of the Ahr wine region
- Founded
- 2011
- Industries
- Wine industry, Wine tourism
- 01
Wine promotion and marketing of the Ahr wine region
- 02
Organisation of events
- 03
Wine presentations at home and abroad
- 04
Marketing and communication measures
- 05
Interest representation
Head Office
Bad Neuenahr-Ahrweiler
DEHead office (postal address Oberstr. 8; office address Thermalbadehaus, Beethovenstraße)
Inside the production
Industries
Additional services
History
- 2011
Foundation of Ahrwein e.V. by 24 wineries and cooperatives of the Ahr with a focus on Pinot Noir and Frühburgunder (Pinot Noir Précoce) as well as standardised marketing.
- 2021
Devastating flood disaster in the Ahr Valley; since then, the association's work has been oriented towards current trends in the wine industry and reconstruction.
- 2023
Lukas Sermann is elected chairman of the association by the general meeting on 15.12.2023.
- 2024
New board members welcomed at the 17th general meeting on 13.12.2024.
- 2025
Felix Lüdenbach becomes Ahr Wine Queen's representative (Ahrweinkönig) 2025/2026; launch of the AHR Kulturweinbau initiative on 09.10.2025; the association is prepared for 2026.
- 2026
Anna Knieps becomes Ahr Wine Queen 2026/2027; tender and tasting for the wine competition "Ahr Wine of the Year 2026" with the special category Pinot Blanc.