ALLTHEWAYUP GmbH

About ALLTHEWAYUP

ALLTHEWAYUP GmbH is a Swiss agency for B2B sales marketing based in Steinhausen. The company produces advertising videos in which an industrial customer's solution is explained with a sales-psychological approach, and runs data-driven campaigns on Instagram and Facebook that specifically reach decision-makers such as business managers, planners and architects. Prospects get in touch themselves when they have a project; the customer's sales team then only handles qualified enquiries instead of carrying out cold acquisition. Target groups are commercial and industrial companies with 50 or more employees from the sectors of building and energy technology, mechanical and plant engineering, production and contract manufacturing, as well as water and environmental technology. Customers include, among others, Helion and Systemair Switzerland. Campaign management is provided on a performance basis.

Site

Steinhausen

Processes

B2B sales marketing with advertising videos, Target-group-specific campaigns on Instagram and Facebook, Lead generation / enquiry acquisition, Campaign management

Materials

Advertising videos, Social media campaigns

Industries

Building and energy technology, Mechanical and plant engineering, Production and contract manufacturing, Water and environmental technology

1. 01

   Getting acquainted (meeting with the management)

2. 02

   Production of the advertising video together with the customer's sales team

3. 03

   Target-group-specific campaign placement on Instagram and Facebook

4. 04

   Lead generation through inbound enquiries

5. 05

   Campaign management and capacity utilisation control

Services and Methods

Location

Customer Examples

Inside the production