
Wholesale and in-house production of individually mixed automotive paints, vehicle care products and accessories in multichannel e-commerce

ALPA Industrievertretungen GmbH
Heilbronn (DE)New on Amplifa
About ALPA Industrievertretungen
ALPA Industrievertretungen GmbH is a multichannel e-commerce company for coating products, vehicle care articles and accessories, founded in 2008 in Heilbronn. The company distributes branded goods from renowned manufacturers such as 3M, Glasurit, Mipa, Sata, Dupli-Color, Lechler, SprayMax, Presto, Brunox and Montana Cans via specialized online shops, direct sales, field sales as well as the Amazon and eBay marketplaces. In addition, ALPA mixes and fills paints to customer specification under its own brands profiautolacke and Autolack21. Customers come from the coating industry, the automotive industry, restoration, DIY and the graffiti scene. The headquarters in Heilbronn-Böckingen houses the warehouse, direct sales and paint mixing; a team of around 50 employees covers logistics, paint production, sales, marketing, IT and controlling. Shipping is climate-neutral via the DHL GOGREEN program.
- Site
- Heilbronn
- Processes
- Paint mixing / filling of paints (own brands profiautolacke, Autolack21), Individual paint mixing to customer specification, Consulting (direct sales and field sales), Multichannel e-commerce shipping, Distribution via Amazon and eBay
- Materials
- Paint, Paints (automotive paints, spray cans, touch-up paints)
- Certificates
- GOGREEN certificate (DHL, climate-neutral shipping), GOGREEN certificate (DHL)
- Founded
- 2008
- Employees
- around 50
- Industries
- Coating industry, Automotive industry, Restoration, Do-it-Yourself/DIY, Graffiti
- 01
Consulting (direct sales and field sales)
- 02
Individual paint mixing and filling (own brands)
- 03
Warehousing and order picking
- 04
Shipping via online shops, Amazon and eBay
Paints and Processes
Paints (automotive paints, spray cans, touch-up paints)
Basis for own brands such as profiautolacke and Autolack21 as well as for individual mixes to customer specification.
Locations

Heilbronn
DEHeadquarters with warehouse, direct sales and paint mixing
- Materials
- Paints
Products




Inside the production




Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Paint mixing / filling of paints (own brands profiautolacke, Autolack21)Surface | – | – | – | – | Paints |
Additional services
Quality and Sustainability
Selected products are quality-checked; parcel shipping is climate-neutral in accordance with the GOGREEN program of DHL, whose emissions offset is verified under the Greenhouse Gas Protocol.
| Evidence | Heilbronn |
|---|---|
| GOGREEN certificate (DHL) |
Company History
- 2008
Founding of the GmbH in August by B. Braun and R. Koch, location Heilbronn-Böckingen, Reinerstr. 7
- 2015
Member of the FairCommerce initiative since 27.07.2015
- 2017
Received GOGREEN certificate for 2016; annual award since foundation
- 2018
Renewed Go Green certificate from DHL; 1.99 tonnes of CO2 saved through climate-neutral shipping