Amway Corp.

About Amway

Amway is a US direct selling company founded in 1959 by Jay Van Andel and Richard DeVos, headquartered in Ada Township near Grand Rapids, Michigan. The family-owned company, part of the Alticor holding since 1999, sells more than 400 products through a network marketing model under the brands Nutrilite (dietary supplements), Artistry (cosmetics and personal care), Home (household and cleaning products) and XS (energy and sports products). Product development takes place in more than 75 own research and development laboratories worldwide with over 800 scientists, engineers and technical specialists; according to the company, over 500,000 quality tests are performed annually. A traceability tool documents the origin and manufacturing path of the products. Amway is active in more than 100 countries and territories, employs more than 15,000 people and generated revenue of USD 8.5 billion in 2020. In Germany, the company has been represented since 1975 by Amway GmbH in Puchheim near Munich.

Site

Ada Township / Grand Rapids

Processes

Direct selling / network marketing, Research & Development (75+ labs worldwide), Traceability tool for product transparency

Founded

1959

Employees

15000+

Industries

Dietary supplements (Nutrilite), Cosmetics and body/oral care (Artistry), Household cleaning and Home, Energy and sports products (XS)

1. 01

   Research & Development

2. 02

   Manufacturing/Filling (Access Business Group)

3. 03

   Quality Testing

4. 04

   Traceability

5. 05

   Direct Selling via Amway Business Owners

Locations

Ada Township / Grand Rapids

US

Company Headquarters

Puchheim

DE

Amway GmbH, German office (since 1975)

Guangzhou

CN

Amway (China) headquarters, largest market

Product Brands

Inside the production

History

1. 1949

   Van Andel and DeVos become Nutrilite distributors; founding of Ja-Ri Corporation

2. 1959

   Founding of the American Way Association (Amway) and the Amway Sales Corporation; first product: Frisk/LOC cleaner

3. 1960

   Acquisition of 50% of Atco Manufacturing, renamed Amway Manufacturing Corporation

4. 1964

   Merger to form Amway Corporation

5. 1972

   Acquisition of majority stakes in Nutrilite Products Inc. for USD 22 million

6. 1975

   Founding of Amway GmbH in Germany (Puchheim near Munich)

7. 1979

   FTC ruling: not an illegal pyramid scheme, but conditions imposed; market entry in Japan

8. 1980

   Founding of Amway AG in Switzerland

9. 1983

   Conviction in Canada for tax evasion/customs fraud, CAD 25 million settlement

10. 1985

    Founding of Amway Ges.m.b.H. in Austria; market entry in Latin America

11. 1995

    Founding of Amway China (headquarters Guangzhou)

12. 1999

    Founding of the holding Alticor and sister company Quixtar

13. 2007

    Quixtar brand discontinued in favor of Amway Global

14. 2019

    Milind Pant becomes CEO; revenue USD 8.9 billion (Amway + Alticor sister companies)

15. 2020

    Worldwide revenue USD 8.5 billion – world's largest direct selling company

16. 2026

    Settlement with US FTC and the State of Washington