Manufacturer of packaged sunflower seeds, peanuts, corn snacks, tarallini and cookies following the “from field to shelf” principle

Компания «Смарт» (ИП Волков А.Е.)

Zlatoust (Head Office) · Zlatoust (Sales Office) · Kostanai · Dormagen · Ras Al KhaimahNew on Amplifa

19 %Market share Russia (Nielsen)

89 %Market share Kazakhstan (KazData)

> 250.000Points of sale served by own sales teams

About «Смарт»

The company «Смарт» from Zlatoust is a leading Russian manufacturer of packaged sunflower seeds and peanuts. The product range includes roasted sunflower seeds (blacked, striped, salted, shelled), peanut kernels, crispy corn snacks, tarallini and cookies. The business model comprises its own agriculture, a breeding center, its own grain elevators and silos, a calibration center as well as its own production complexes with double control at every stage; the warehousing stage is omitted to ensure maximum shelf life. Products are distributed directly via its own sales teams at more than 250,000 points of sale. According to Nielsen, the company holds a market share of 19 % in Russia, and according to KazData 89 % in Kazakhstan. The products are sold under brands such as Джинн, Белочка, Мастер Жарки, Караван Орехов and Вкусняшка в кармашке and delivered to Russia, the CIS, Europe and Asia.

Site: 7 Zlatoust, Chelyabinsk Region
Processes: Own agriculture (“from field to shelf”), Breeding center, Own grain elevators/silos, Calibration center, Direct distribution via field sales teams (>250,000 points of sale)
Industries: Snacks, Food retail

01
Own agriculture
02
Breeding center
03
Own grain elevators/silos
04
Calibration center
05
Own production complexes with double control
06
Direct distribution via field sales teams

Locations

Zlatoust

Head Office

Zlatoust (Sales)

Sales Office

Kostanai

Representation (ТОО «Смарт-Казахстан»)

Dormagen

EU Representation (Smart Nüsse & Kerne GmbH)

Ras Al Khaimah

UAE Representation

Products

**Sunflower seeds (product range)**Calibrating and roasting · Snacks

Industries

SnacksFood retail

Additional services

Own agriculture (“from field to shelf”)Breeding centerOwn grain elevators/silosCalibration centerDirect distribution via field sales teams (>250,000 points of sale)

Reference customers

МагнитПятерочкаМонеткаАшанМетроДиксиЛентаСпарВерный

History and Awards

2018
Laureate of „Народная марка“; Продэкспо „Инновационный продукт“
2019
Award „Товар года“; Продэкспо „Лучший продукт“
2020
Laureate of „Народная марка“; Петерфуд „Наша Марка“
2021
Продэкспо „Инновационный продукт“
2022
Продэкспо „Выбор сетей“
2023
Продэкспо SOEX „За качество“; Partner of the award „Марка №1 в России“
2024
Продэкспо „Лучший продукт“
2025
Продэкспо „Лучший продукт“ and „Выбор сетей“
2026
Продэкспо „Лучший продукт“