Arashi Vision Inc. (Insta360)

About Insta360

Insta360 is the brand of Arashi Vision Inc. (影石创新科技股份有限公司), a technology company founded in 2015 by Liu Jingkang in Shenzhen. The company develops and markets compact 360° cameras, action cams, gimbal cameras, smartphone gimbals, wireless microphones, webcams for video conferencing and professional VR cameras; through its subsidiary Antigravity, it also offers an 8K 360° drone. According to Frost & Sullivan (report August 2024), Insta360 is the world's leading brand in the panorama camera segment. Well-known product lines include the X series (including X5, X6), the Ace Pro action cams (lenses partly developed jointly with Leica), the GO compact cameras, and the Pro 2 and Titan VR systems. With offices in Shenzhen, Berlin, Los Angeles, Tokyo and Hong Kong, the company reaches creators in more than 200 countries and regions; the German branch Insta360 GmbH was registered in Berlin on 14 November 2019. Business customers include NASA, Google and Apple; since June 2025 the company has been listed on the Shanghai Stock Exchange STAR Market (688775.SH).

Site

Shenzhen

Processes

Enterprise solutions (Virtual Tour Kit, Construction Kit, 8K VR livestreaming), Repair service, Trade-in program, FlexiCare / Extended Warranty / Insta360 Care (protection and service plans), Software (Insta360 app, Insta360 Studio, Adobe Premiere integration), Developer program

Founded

2015

Employees

500+ (global)

Industries

Real Estate, Construction, VR Live Streaming, Google Street View, Media, Training and Education

Locations

Inside the production

History

1. 2015

   Insta360 founded by Liu Jingkang in Shenzhen

2. 2016

   Insta360 Nano: first attachment for 360° photos and videos with the smartphone

3. 2017

   Insta360 Pro with six lenses for professional VR filming; Google Street View certification.

4. 2018

   Insta360 ONE as the first 360 action cam, FlowState stabilization, distribution in the Apple Store; NASA used Insta360 Pro/Pro 2 during the InSight Mars landing (Emmy winner)

5. 2019

   Registration of Insta360 GmbH in Berlin (14 November 2019); market launch of the Insta360 Titan

6. 2020

   Strategic partnership with Leica Camera AG (Insta360 ONE R); TIME 'Best Inventions 2020'

7. 2022

   Insta360 ONE RS with 1-Inch 360 Edition by Leica

8. 2024

   Insta360 X4; according to Frost & Sullivan the world's leading brand in the panorama camera segment

9. 2025

   IPO on the Shanghai Stock Exchange STAR Market (688775.SH, share price increase of approx. 285%); Insta360 X5 and 360 drone Antigravity A1

10. 2026

    Insta360 X6; subsidiary Antigravity; according to The Verge/FT approx. 73% market share in 360° cameras