Manufacture of custom-made mirrors, mirror cabinets, bathroom furniture and glass solutions – Made in Germany.
Ares GmbH
LünenNew on Amplifa
About Spiegel21
Ares GmbH, based in Lünen near Dortmund, manufactures custom-made mirrors, bathroom furniture and glass solutions under the Spiegel21 brand for private and commercial customers throughout Europe. The product range includes bathroom mirrors with LED lighting, TV and swivel mirrors, mirror cabinets, base cabinets, washbasin units as well as shower enclosures, kitchen splashbacks, table glass and made-to-measure ESG/VSG safety glass. Production takes place in the company's own manufacture on 25,000 m² of production space: mirror glass is ground, polished, bevelled, satin-finished, sandblasted and decorated with laser motifs; furniture is made from melamine-resin-coated wood-based panels (EGGER, 19 mm) with fittings from BLUM as well as anodized aluminum carcases. Customers configure their products via a 3D configurator, every order is checked for plausibility and produced as a one-off. In addition to private households, customers include hotels, trade fairs, care homes and kindergartens; since 2025, a showroom of more than 1,000 m² has been available in Lünen.
- Site
- Lünen
- Processes
- Mirror manufacturing (grinding, polishing, bevelling/mitre cutting, satin finishing/sandblasting,, Shower panels/shower enclosures made to measure from ESG safety glass, Glass panel cutting for tables, kitchen splashbacks, ornamental glass, ESG/VSG made to measure, Custom furniture manufacturing (mirror cabinets, base cabinets, washbasin units, bedside tables,, Assembly/product assembly (mirrors, mirror cabinets, shower panels), Custom manufacture according to 3D configurator, Order check (plausibility check), Mirror heating
- Materials
- Mirror glass, Toughened safety glass (ESG), Laminated safety glass (VSG), Float glass, Clear glass, Parsol Grey (8 mm ESG), Parsol Bronze (8 mm ESG), Ornamental glass
- Certificates
- CrefoZert, TOP 100 Innovationswettbewerb, FT1000 Europe's Fastest Growing Companies, Gründerpreis NRW, CrefoZert (Creditreform Dortmund), TOP 100 Innovation Competition
- Founded
- 2012
- Employees
- 168
- Industries
- Bathroom/sanitary (B2C and B2B), Hotel/catering, Glass construction, Care homes/kindergartens (safety mirrors), Trade fairs
- 01
3D configuration by the customer
- 02
Order check (plausibility check)
- 03
Glass cutting and mirror processing (grinding, polishing, satin finishing,
- 04
Furniture manufacturing (wood-based material, aluminum, fittings)
- 05
Electrical component integration (LED, TV, mirror heating)
- 06
Quality control and packaging
- 07
Delivery by forwarding agent or customer pickup
Materials and Processes
Toughened Safety Glass (DIN EN 12150-1)
Fracture- and impact-resistant 6–8 mm safety glass for shower panels, shower enclosures and made-to-measure glass constructions.
Laminated Safety Glass
For special safety requirements, among other things as made-to-measure safety glass.
Mirror Glass 5 mm
Base for bathroom mirrors and wall mirrors, ground, polished and, on request, bevelled.
Float Glass
For shower panels and glass panels in clear glass version.
Parsol Grey / Bronze (8 mm ESG)
Tinted ESG glass for shower panels with privacy character.
Melamine-Resin-Coated Wood-Based Panels (19 mm)
Moisture-resistant carcase panels for mirror cabinets and bathroom furniture in numerous decors.
Aluminum, Anodized and Polished
Wall connection profiles for shower panels as well as carcases of mirror cabinets.
Locations
Lünen
DEHeadquarters, production (25.000 m², since 2024), showroom (1.000 m²) and bathroom exhibition
- Lot size
- One-offs from 1 unit
- Materials
- Mirror glass, ESG, VSG, float glass, clear glass, Parsol, wood-based material, aluminum
- Glass processing (grinding, polishing, bevelling, satin finishing/sandblasting)
- Laser engraving
- Furniture manufacturing
- 3D configurator with order check
Custom-Made Products
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Mirror manufacturing (grinding, polishing, bevelling/mitre cutting, satin finishing/sandblasting,Glass/Processing | ± 2-3 mm (shower glass cutting) | 2500 mm | – | 1 unit | Mirror glass 5 mm, ESG 8 mm, ESG 6 mm, Float glass, Clear glass, Parsol Grey, Parsol Bronze, VSG |
| Shower panels/shower enclosures made to measure from ESG safety glassGlass/Processing | ± 2-3 mm | 2000 mm (width) × 2500 mm (height) | – | 1 unit | ESG 8 mm, ESG 8 mm clear glass |
| Glass panel cutting for tables, kitchen splashbacks, ornamental glass, ESG/VSG made to measureGlass/Processing | – | – | – | – | ESG, VSG, Ornamental glass |
| Custom furniture manufacturing (mirror cabinets, base cabinets, washbasin units, bedside tables,Wood/Furniture | – | 2500 mm (mirror cabinet width) | – | 1 unit | Melamine-resin-coated wood-based panels (EGGER) 19 mm, Aluminum (carcase) |
| Assembly/product assembly (mirrors, mirror cabinets, shower panels)Assembly | – | – | – | – | – |
Additional services
Quality and Certificates
Every product is manufactured individually after receipt of order and inspected before shipping; orders undergo an order check for completeness and compatibility. Glass cuts are made with tolerances of ± 2–3 mm; financial stability is confirmed by the CrefoZert of Creditreform Dortmund.
| Evidence | Lünen |
|---|---|
| CrefoZert (Creditreform Dortmund) | |
| TOP 100 Innovation Competition | |
| FT1000 Europe's Fastest Growing Companies |
Company History
- 2012
Founding of Ares GmbH by Erkan Doganay; started with sold containers of mirrors from China.
- 2013
First sales; the idea for Spiegel21 emerges.
- 2014
Move to the production site in Selm with approx. 30 employees on approx. 400 m².
- 2015
Launch of the online shop Spiegel21.de; eBay and Amazon sales are discontinued.
- 2016
Groundbreaking ceremony for the new building in Lünen; bathroom furniture added to the product range.
- 2017
Move to the new building in Lünen; nomination for the Founders' Prize NRW; WDR report.
- 2018
First bathroom exhibition; awarded the Founders' Prize NRW; website relaunch.
- 2019
Groundbreaking ceremony for an extension building with a further 500 m² of production space.
- 2020
Welt der Wunder as guest; Crefo credit certificate; corona swab cabins expanded the customer base as far as the USA.
- 2021
Groundbreaking ceremony for a 25,000 m² building; TOP 100 seal for innovative strength.
- 2022
FT1000 award from the Financial Times; European Brand Awards; third CrefoZert in a row; 168 employees.
- 2023
FT1000 award again; membership in the Flachglas MarkenKreis.
- 2024
Move to the 25,000 m² production site in Lünen.
- 2025
Opening of the showroom with more than 1,000 m² of exhibition space.