Manufacture of zero-turn mowers, snow blowers and AS-Motor high-grass mowers for gardening, municipal and winter service applications.

AriensCo GmbH (EMEAA)

Brillion, Wisconsin (US) · Bühlertann (DE)New on Amplifa

1933Founded

> 4 Mio.Sno-Thro snow blowers produced since 1960

5. GenerationFamily-owned

> 90 %In-house production share of AS-Motor engine components

About AriensCo

AriensCo is an American manufacturer of outdoor power equipment in its fifth generation of family ownership, headquartered in Brillion, Wisconsin (USA). Under the product brands Ariens and AS-Motor, zero-turn lawn mowers, snow blowers (Sno-Thro) and high-grass and steep-slope mowers are developed and manufactured. Ariens production takes place in Brillion, including an in-house metal fabrication plant; in Bühlertann, Germany, the EMEAA headquarters of AriensCo, AS-Motor manufactures engine parts and mowing machines with over 90 % in-house production of two-stroke engine components. More than 99 % of components consist of recyclable steel and metals, and around 70 % of components are sourced from certified regional suppliers. The machines are used in gardening and landscaping, by municipalities and public works yards, on sports fields, in the maintenance of leisure facilities, and in winter service. Since 1933, more than four million Sno-Thro snow blowers have been produced.

Site: Bühlertann
Processes: Metal fabrication/manufacture of machine components (Metal Fabrication Plant, Brillion), Manufacture of two-stroke engine parts (>90 % in-house production of engine components,, Production of zero-turn mowers and snow blowers (Sno-Thro), locations Brillion (USA) and UK plant, Demo appointments/demonstrations, Dealer network and dealer support, Spare parts supply, Product catalogs and digital catalogs
Materials: Steel (recyclable, >99 % of components made of steel and metals), Steel (frames, mower decks, housings, steel augers), Steel (recyclable)
Founded: 1933
Industries: Gardening and Landscaping, Municipalities/Public Works Yards, Sports Fields and Educational Institutions, Facility/Janitorial Services, Leisure Facilities, Private Gardens

01
Engineering and product development
02
Metal fabrication (steel frames, mower decks, augers)
03
Engine parts manufacturing (AS-Motor, Bühlertann)
04
Machine assembly
05
Distribution via dealer network, spare parts supply and demo programs

Materials and Processes

Stahl

Steel (recyclable)

More than 99 % of components consist of recyclable steel and metals; used for frames, mower decks, housings and steel augers.

Locations

Brillion, Wisconsin

Corporate headquarters and Ariens production site including metal fabrication plant

Materials: Stahl

Metal Fabrication Plant

Bühlertann

AriensCo EMEAA headquarters; AS-Motor production site

Materials: Metalle

In-house production of two-stroke engine parts

Products and Components

**Zero-Turn Mower ZENITH**Assembly · Gardening and Landscaping

**Zero-Turn Mower SUMMIT PRO**Assembly · Municipalities/Fleet

**Two-Stage Snow Blower PROFESSIONAL 28**Assembly · Winter Service

**Stand-On Mower ARROW**Assembly · Green Space Maintenance

Inside the production

MAMMOTH Winter Service Carrier with Brush

Industries

Gardening and LandscapingMunicipalities/Public Works YardsSports Fields and Educational InstitutionsFacility/Janitorial ServicesLeisure FacilitiesPrivate GardensWinter Service

Processes & technical limits

Processes	Tolerance	Max. part	Weight	Lot size	Materials
Metal fabrication/manufacture of machine components (Metal Fabrication Plant, Brillion)Manufacturing/Engineering	–	–	–	–	Stahl, Metalle
Manufacture of two-stroke engine parts (>90 % in-house production of engine components,Manufacturing/Engineering	–	–	–	–	Metalle
Production of zero-turn mowers and snow blowers (Sno-Thro), locations Brillion (USA) and UK plantAssembly	–	–	–	–	Stahl

Additional services

Demo appointments/demonstrationsDealer network and dealer supportSpare parts supplyProduct catalogs and digital catalogs

Reference customers

White House (self-claimed: Mower of the White House lawn)Lambeau Field (official snow blower partner)

History

1933
Founded by Henry Ariens and his three sons in Brillion, Wisconsin; the first American motorized tiller
1958
First riding mower – entry into the lawn and garden market
1960
Market launch of the Sno-Thro snow blower; 1,865 units in the first season
1963
New 23,000-square-foot plant in Brillion
1977
New metal fabrication plant in Brillion
1982
Acquisition of the Gravely Company – expansion into the commercial market
2003
Opening of the AriensCo Museum in Brillion
2005
Two-millionth Sno-Thro produced
2010
European expansion through acquisition of Countax Limited and Sovde
2012
Three-millionth Sno-Thro
2014
Acquisition of the direct-marketing brands Gempler's, AW Direct and Ben Meadows (divested again in 2018)
2017
Opening of the Ariens Concept Store Brillion Power Equipment
2018
Four-millionth Sno-Thro
2019
Start of production of petrol-powered zero-turn mowers at the UK plant – first manufacturer of this kind in Europe