
Service company for market support, setup services and industrial service in the DIY retail sector in Germany and Europe.

AS Industrievertretungen GmbH
Willich (Head Office)New on Amplifa
About us
AS Industrievertretungen GmbH is a service company founded in 1989 and headquartered in Willich, specializing in DIY home improvement stores as well as related specialist retail markets. The company represents its customers' product ranges in retail and offers market support (Active Sale), setup services for fittings, conversions, range changes and rollouts, as well as industrial service with merchandising and logistics from a single source. In addition, AS provides promotional services such as product demonstrations and training of store staff. On the internet platform A.S.I.R. (AS Internet Reporting) and, since 2008, on the BASE platform, web-based reporting as well as planning, scheduling and completion information for setup projects is carried out; since 2013, staff have been submitting reports via a dedicated app with GPS coordinate capture. Through a cooperation with DACHSER GmbH & Co. KG (Dachser DIY-Logistics) and a Europe-wide network of service companies, a uniform quality standard is ensured across several countries.
- Site
- Willich
- Processes
- Market support (DIY stores), Setup service (fittings, conversions, range changes, rollouts), Industrial service, Promotion (product demonstrations, training), Market support (Active Sale) with online reporting (AS.I.R.), Industrial service (merchandising and logistics), Promotion: product demonstrations and training of store staff, Know-how transfer
- Materials
- AS Internet Reporting (A.S.I.R.), BASE Platform, Dedicated Report Capture App, AS Warehouse
- Founded
- 1989
- Industries
- DIY (home improvement stores), related specialist retail markets
- 01
Market support (Active Sale)
- 02
Setup service
- 03
Industrial service (merchandising and logistics)
- 04
Promotion and training
- 05
Online reporting (AS.I.R. / BASE)
- 06
AS Warehouse / logistics in cooperation with DACHSER
Services and Systems
AS Internet Reporting (A.S.I.R.)
Internet reporting system for processing and steering the customer support structures.
BASE Platform
Internet base system for planning, scheduling and completion information for setup services.
Dedicated Report Capture App
Tablet-based report capture with GPS coordinate capture of the outlets in Germany and Austria.
AS Warehouse
Logistics solution in cooperation with DACHSER (Dachser DIY-Logistics).
Locations

Willich
DEHead Office
Service Modules




Inside the production



Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Market support (DIY stores)Services/Sales | – | – | – | – | – |
| Setup service (fittings, conversions, range changes, rollouts)Services/Logistics | – | – | – | – | – |
| Industrial serviceServices/Sales | – | – | – | – | – |
| Promotion (product demonstrations, training)Services/Sales | – | – | – | – | – |
Additional services
Reference customers
History
- 1989
Establishment of the first service company in the DIY sector.
- 1995
Founding of AS Industrievertretungen as a regional service provider in North Rhine-Westphalia.
- 1996
First major national project; expansion of the service offering to the whole of Germany.
- 1999
Registration of the company as a GmbH (limited liability company) in the commercial register.
- 2000
Restructuring with 4 area managers covering all of Germany; signing of the cooperation agreement with DACHSER GmbH & Co. KG.
- 2003
Start of expansion into Austria, Switzerland, Luxembourg and Italy.
- 2005
Establishment of a Europe-wide network of service companies with Dachser DIY-Logistics and a uniform quality standard.
- 2006
Development and introduction of the A.S.I.R. internet platform as an internet reporting system.
- 2008
Introduction of the BASE internet platform for setup services such as conversions, new fittings, returns management and special tasks.
- 2012
Further development of ASIR with state-of-the-art communication technology and enhanced report and reporting tools.
- 2013
Dedicated app for report capture; equipping staff with tablet PCs incl. GPS coordinate capture in Germany and Austria.
- 2016
Introduction of the new AS Warehouse and professional training of staff; participation in the international Dachser Logistics Congress in Paris.
- 2018
AS at the EWM 2018.