Designer jewellery and jewellery series in gold, platinum and stainless steel, manufactured in our own workshop with goldsmith craftsmanship and CNC precision
Atelier für Schmuckgestaltung GmbH
NettetalNew on Amplifa
The jewellery atelier from the Lower Rhine
Atelier für Schmuckgestaltung GmbH (PUR) is a family business from Nettetal on the Lower Rhine that has been developing and manufacturing jewellery concepts and series since 1983. Production comprises rings, chains, necklaces and bracelets, in particular the Swivel® ring system with movable ring heads, as well as the stainless steel collection PUR Classics. Pieces are manufactured exclusively in 585 (14kt) and 750 alloys (18kt) of yellow, rose and white gold, in platinum (including a spring-elastic alloy developed with Degussa) and in stainless steel. In addition to onyx, the stones used are mainly synthetic spinels and corundums as well as certified, origin-verified brilliant-cut diamonds; special cuts (including doublets/triplets) are created for Swivel®. PUR combines traditional goldsmith craftsmanship with CNC technology at a precision standard of +/- 0.005 mm, which enables series production. More than 120 different chain systems have been developed since the company was founded. The value creation from idea to finished product takes place entirely in the company's own workshop at its headquarters in Nettetal.
- Site
- Nettetal
- Processes
- Goldsmithing / jewellery manufacturing (traditional craftsmanship), CNC technology / CNC manufacturing, Series production, Grinding of stone shapes (special cuts, doublets/triplets), Assembly techniques / screwing of stones into precision-fit steel components, Inseparable steel/gold connections, Clamp techniques (steel/gold connection), Sandwich clamp technique (setting of brilliant-cut diamonds/coloured gemstones)
- Materials
- Yellow gold 585 (14kt), White gold 585 (14kt), Rose gold 585 (14kt), Yellow gold 750 (18kt), White gold 750 (18kt), Rose gold 750 (18kt), Platinum (with spring-elastic alloy, developed with Degussa), Platinum-tungsten wire (0.15 mm)
- Certificates
- Certified origin of gold/brilliant-cut diamonds
- Founded
- 1983
- Industries
- Jewellery/designer jewellery, Goldsmith craftsmanship, Stainless steel jewellery
- 01
Design and conception
- 02
CNC manufacturing (precision +/- 0.005 mm)
- 03
Goldsmith craftsmanship (joining, settings, connection techniques)
- 04
Grinding of stone shapes (special cuts)
- 05
Assembly
- 06
Series production
- 07
Online shop/Outlet
Locations
Nettetal
DECompany headquarters and workshop
- Materials
- Gold 585/750, platinum, stainless steel, synthetic spinels and corundums, onyx, brilliant-cut diamonds
- CNC machines (since 2008)
Components
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Goldsmithing / jewellery manufacturing (traditional craftsmanship)Joining | – | – | – | – | Gold, Platinum, Stainless steel, Brilliant-cut diamonds, Synthetic coloured gemstones |
| CNC technology / CNC manufacturingMachining | +/- 0.005 mm | – | – | – | Gold, Platinum, Stainless steel |
| Series productionAssembly | +/- 0.005 mm | – | – | – | Gold, Platinum, Stainless steel |
| Grinding of stone shapes (special cuts, doublets/triplets)Surface | – | – | – | – | Synthetic spinels, Corundums, Onyx, Brilliant-cut diamonds |
| Assembly techniques / screwing of stones into precision-fit steel componentsAssembly | – | – | – | – | Stainless steel, Gold, Synthetic coloured gemstones |
| Inseparable steel/gold connectionsJoining | – | – | – | – | Stainless steel, Gold |
| Clamp techniques (steel/gold connection)Joining | – | – | – | – | Stainless steel, Gold |
| Sandwich clamp technique (setting of brilliant-cut diamonds/coloured gemstones)Joining | – | – | – | – | Stainless steel, Brilliant-cut diamonds, Coloured gemstones |
| Design and conceptionEngineering | – | – | – | – | – |
| Setting of stones (settings)Joining | – | – | – | – | Stainless steel, Gold, Brilliant-cut diamonds, Coloured gemstones |
1 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| CNC technology / CNC machines | – | – | – | ab 2008 | Nettetal (Lower Rhine) |
Additional services
Reference customers
Quality
Series production is based on a CNC precision standard of +/- 0.005 mm. The origins of gold and brilliant-cut diamonds are certified (among others EU guidelines, responsiblejewellery.com).
| Evidence | Nettetal |
|---|---|
| Certified origin of gold/brilliant-cut diamonds |
History
- 1983
Foundation; first knitted chain in 0.15 mm platinum-tungsten wire, development of an eccentric ring in gold and platinum
- 1983-1985
Lighting system for the historic generator hall of the Viersen municipal utilities; gates and grilles for St. Marien in Gescher
- 1984
Disc chain K 02 on the theme of basic shapes
- 1987
Men's jewellery product line 'Clipse'; cooperation with Degussa Pforzheim on a spring-elastic platinum alloy
- 1988
Wrap-clamp rings in gold and platinum
- 1994
Chain systems with embossed hollow shapes and platinum connections (K 45)
- 1995
Variable chain systems K 57; stainless steel chain awarded the red dot
- 1996
EVA Award (2nd prize) from Ebner publishing house
- 1997
Two red dot awards for the chain development
- 1998
red dot for the Swivel ring system; sandwich clamp technique for stainless steel settings
- 2000
Clamp ring 'Embrace'
- 2002
Best jewellery collection, International Jewellery London; since 2002 support of the children's home 'Kathleen Home' in Narsapur, India
- 2004
Development of the Swivel® ring system with bearings for movable ring heads; packaging design by Karen Jaspers
- 2005
Necklace system 'Added'
- 2006
Ground stones with metal shapes without traditional setting for Swivel®
- 2008
Expansion to CNC technologies; inseparable steel/gold connections for Swivel®
- 2009
New assembly techniques for the steel lines; screwing of stones into precision-fit steel components
- 2010
New gold-steel connection with clamp techniques; two-finger clasp for bracelets and chains
- 2011
red dot Design Award for 'Unisono' by Tu Ego; special cuts (doublets/triplets); standardisation of the Swivel® heads