Volkswagen dealer with four locations: sales, workshop, body shop and rental of VW, Audi, SEAT, CUPRA and VW Commercial Vehicles

Automobiles Senn S.A.

Neuchâtel · Yverdon · La Chaux-de-Fonds · ThielleNew on Amplifa

1959Founded

160+Employees (4 locations)

4Locations in Switzerland

ca. 3,000 vehicles/yearVehicles sold

25,000/yearWorkshop visits

About Automobiles Senn

Automobiles Senn S.A. is a family-run car dealership headquartered in Neuchâtel. In 1959 Pierre Senn took over the Garage Hirondelle and there became a Volkswagen dealer for the first time; today the company holds the dealerships for Volkswagen, VW Commercial Vehicles, Audi, SEAT (Neuchâtel) and CUPRA. Across four locations in Neuchâtel, Yverdon, La Chaux-de-Fonds and Thielle, the company offers sales of new and used vehicles, workshop service, body work at two locations, spare parts warehouses, filling stations, car washes and vehicle rental, including the VW California. With more than 160 employees, it sells around 3,000 vehicles per year, serves more than 20,000 customers and records around 25,000 workshop visits annually. The company is led by Pierre Daniel Senn and David Senn, who continue to develop it as a family business across four locations.

Site: Neuchâtel
Processes: Sales of new and used cars, After-sales service (workshop), Body shop (2 locations), Spare parts warehouse (3), Filling stations (3), Wash stations (4), Vehicle rental (2 locations, incl. VW California), Leasing via AMAG
Materials: Volkswagen, Audi, SEAT, CUPRA, VW Commercial Vehicles
Founded: 1959
Employees: 160+ (4 locations)
Industries: Car dealership, Vehicle maintenance, Commercial vehicles, Motorhomes/Rental

01
Vehicle sales (new and used cars)
02
Leasing via AMAG
03
Workshop service
04
Body shop
05
Spare parts warehouse
06
Filling station and wash station
07
Vehicle rental

Brands & Services

Volkswagen

Sales and service of the Volkswagen brand at all four locations.

Audi

Audi sales and service, including an Audi Terminal in Yverdon.

SEAT

SEAT brand at the Neuchâtel location.

CUPRA

CUPRA brand in the sales and service program.

VW NF

VW Commercial Vehicles

Dedicated commercial vehicle center in Thielle since 2015.

Locations

Neuchâtel

Headquarters; VW, Audi, SEAT, CUPRA; sales, workshop, body shop, filling station, shop

Materials: VW, Audi, SEAT, CUPRA

Workshop
Body shop
Filling station
Shop

Yverdon

VW/Audi competence center with Audi Terminal

Materials: VW, Audi

Workshop (doubled in 2012)
Audi Terminal

La Chaux-de-Fonds

VW, Audi, Skoda, used car center; workshop, car wash, delivery, Audi showroom

Materials: VW, Audi, Skoda

Workshop
Car wash
Audi showroom

Thielle

VW Commercial Vehicles center (since 2015)

Materials: VW Commercial Vehicles

Commercial vehicle center

Industries

Car dealershipVehicle maintenanceCommercial vehiclesMotorhomes/Rental

Additional services

Sales of new and used carsAfter-sales service (workshop)Body shop (2 locations)Spare parts warehouse (3)Filling stations (3)Wash stations (4)Vehicle rental (2 locations, incl. VW California)Leasing via AMAGShop

History

1959
Pierre Senn takes over the Garage Hirondelle in Neuchâtel, Rue de Pierre-à-Mazel, represents the Volkswagen brand, approx. 15 employees
1987
Takeover of the AMAG branch in Yverdon (VW, Audi)
1990
Addition of the SEAT brand in Neuchâtel
2006
Skoda joins the dealership
2007
Takeover of the Garage Pansport, La Chaux-de-Fonds location (VW, Audi, later Skoda)
2012
Doubling of the workshop size at the Yverdon location
2013
New car wash, delivery zone and Audi showroom in La Chaux-de-Fonds
2015
Opening of the fourth location Thielle as a VW Commercial Vehicles center, one of the first in Switzerland