
Car dealership group with seven brands for new cars, used cars, workshop service, parts service and bikes

Autozentrum Hagelauer GmbH & Co. KG
Heilbronn (Headquarters) · Schwäbisch Gmünd · Schwäbisch Gmünd-Hussenhofen · MeckesheimNew on Amplifa
About Autozentrum Hagelauer
Autozentrum Hagelauer is an owner-managed car dealership company headquartered in Heilbronn, which emerged from a small workshop in 1927. Today, the group sells and supports seven brands – Volkswagen, Volkswagen Commercial Vehicles, Audi, ŠKODA, Seat, CUPRA and BH Bikes – with over 250 employees at the locations Heilbronn, Schwäbisch Gmünd (Hussenhofen) and Meckesheim. The range of services includes new and used car sales, automotive workshop and service, parts service and e-commerce, glass service, smart repair, UVV inspections, fleet consulting for commercial customers as well as bicycle sales and service under Hagelauer Bikes. The headquarters on Südstraße in Heilbronn comprises a partially covered area of over 16,000 sqm with exhibition, workshop, filling station and 24h key safe. The company provides training, supports regional clubs and produces the Original Parts podcast for the Heilbronn region.
- Site
- Heilbronn
- Processes
- Vehicle service/workshop (maintenance, repair), Glass service/auto glass repair, Smart repair, UVV inspection (vehicle safety inspection), Wheel change and wheel storage, Vehicle cleaning (interior and exterior), Bicycle service (BH Bikes), New and used car sales
- Founded
- 1927
- Employees
- 250+
- Industries
- Automotive trade, Vehicle workshop/service services, Bicycle trade
- 01
New and used car sales
- 02
Vehicle service and workshop (maintenance, repair)
- 03
Glass service, smart repair, UVV inspection
- 04
Parts service and e-commerce
- 05
Fleet consulting for commercial customers
- 06
Bicycle sales and service (Hagelauer Bikes)
Locations & Partners
Heilbronn
DEAutozentrum (headquarters): new cars, used cars, service, parts service, bikes, filling station
- Materials
- Volkswagen, Volkswagen Commercial Vehicles, Audi, ŠKODA, Seat, CUPRA, BH Bikes
- Exhibition space
- Workshop
- Filling station
- 24h key safe
- Used car hall with new car parking deck and underground garage
Schwäbisch Gmünd
DEWWG Autowelt GmbH & Co. KG (Audi)
- Materials
- Audi
Schwäbisch Gmünd-Hussenhofen
DEAutowelt Marton+ GmbH & Co. KG (Volkswagen, Seat, CUPRA)
- Materials
- Volkswagen, Seat, CUPRA
Meckesheim
DEAutowelt KFZ-RUF+ (ŠKODA)
- Materials
- ŠKODA
Inside the production



Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Vehicle service/workshop (maintenance, repair)Assembly | – | – | – | – | – |
| Glass service/auto glass repairAssembly | – | – | – | – | – |
| Smart repairAssembly | – | – | – | – | – |
| UVV inspection (vehicle safety inspection)Testing | – | – | – | – | – |
| Wheel change and wheel storageAssembly | – | – | – | – | – |
| Vehicle cleaning (interior and exterior)Surface | – | – | – | – | – |
| Bicycle service (BH Bikes)Assembly | – | – | – | – | – |
Additional services
History – Since 1927
- 1927
Founded as a small workshop in Heilbronn
- 1948
Appointed as Volkswagen dealer for the greater Heilbronn-Öhringen area
- 1949
Move to Südstraße 50; exhibition room, express service and filling station
- 1960
Large exhibition room on Klarastraße, later move to Oststraße (45 vehicles)
- 1976
New sales hall for over 100 vehicles on Südstraße
- 1986–1990
Construction of the modern auto center in the Südstadt district with over 16,000 sqm of space
- 2001
Conversion of the used car hall with new car parking deck, used car lot and underground garage
- 2003
Acquisition of WWG Autowelt GmbH & Co. KG (Audi) in Schwäbisch Gmünd; opening of the VW showroom covering over 500 sqm
- 2017
Acquisition of a location in Schwäbisch Gmünd/Hussenhofen; founding of Autowelt Marton+ GmbH & Co. KG (Seat, CUPRA)
- 2018
Joint management by Stefan Hagelauer and Burkhard Snapa
- 2019
Inclusion of Autowelt KFZ-RUF+ in Meckesheim; ŠKODA completes the brand portfolio
- 2023
Launch of Hagelauer Bikes (BH Bikes); portfolio expansion to 7 brands; podcast reaches its 50th episode
- 2026
99 years; countdown to the 100th anniversary in 2027