AVE & YOU GmbH

About AVE & YOU

AVE & YOU is a Berlin-based beauty company that develops and manufactures personalized skincare products. All formulations are developed and produced in its own GMP-certified laboratory in Berlin; their efficacy is demonstrated by in-vivo and in-vitro studies. The range comprises 17 products across four routine steps: cleansers, toners, serums, and creams and moisturizers. Personalization is based on patent-pending, proprietary algorithms built on more than 20 million analyzed data points and 150,000 customer profiles. All products are vegan and cruelty-free, and AVE & YOU was the first company in Europe to be 100% green certified by CodeCheck; over 80% of packaging is recyclable, reusable, and manufactured in Europe. Products are sold through the company's own online shop as well as through retail partnerships, including with Douglas.

Site

Berlin

Processes

Personalized skincare development (patent-pending algorithms, 20M+ data points, 150k, Own laboratory with in-vivo/in-vitro studies, Retail partnerships (B2B distribution)

Materials

Clean Beauty Formulations

Certificates

GMP-certified laboratory, 100% Green (CodeCheck)

Industries

Beauty/Skincare, E-Commerce, D2C Retail

1. 01

   Data analysis & algorithm (personalization)

2. 02

   Formulation development in own laboratory

3. 03

   In-vivo & in-vitro studies

4. 04

   Production (GMP-certified)

5. 05

   B2C online shop & B2B retail distribution

Formulations & Active Ingredients

Locations

Inside the production

Quality & Certification

All formulations are developed and manufactured in the company's own GMP-certified laboratory in Berlin. AVE & YOU is the first company in Europe to be 100% green certified by CodeCheck.

History

1. 2020

   Winner German Brand Awards — Beauty & Care; Finalist AI Awards 2020 (Top 3 AI Startups)

2. 2021

   Top 100 Innovation CEOs Award

3. Winner Douglas Fast Forward Beauty Challenge; Winner Pure Beauty Global Awards — Best Skincare