Bauer Media Group – Zeitschrift Das Neue Blatt

About Das Neue Blatt

Das Neue Blatt is a weekly German women's magazine published by Bauer Media Group, headquartered in Hamburg. It has been published since 1950 and belonged from 1953 until its sale to the Heinrich-Bauer-Verlag in 1968 to the Axel Springer publishing group. In terms of content, the magazine belongs to the tabloid/gossip press; the focus is on reports about German celebrities and European royal households, as well as an extensive guide and service section covering legal and everyday matters, medicine, psychology, household topics, and cooking and baking. In addition to the print edition, digital ePaper editions are distributed; distribution in the USA is handled by German Language Publications in Englewood, New Jersey. Subscription sales, including the premium and benefits world, run via the Bauer-Plus platform. According to the Media Analysis 2026 II, the magazine reaches 0.74 million readers; the sold circulation in the second quarter of 2026 was 160,925 copies according to IVW.

Site

Hamburg

Processes

Subscription service (change contact details, change payment information, report delivery issues,, Distribution of print magazines and ePapers, Premium and benefits world for subscribers

Industries

Publishing / Magazine distribution, E-commerce (subscription shop)

1. 01

   Editorial offering

2. 02

   Publishing distribution (print subscription)

3. 03

   Digital distribution (ePaper)

4. 04

   Subscription service and benefits world

Locations

History

1. 1950

   Das Neue Blatt is published for the first time by WELT-Verlag

2. 1953

   Axel Springer acquires 75 percent of the publishing company DIE WELT; Das Neue Blatt becomes part of the Springer publishing group

3. 1968

   Axel Springer sells Das Neue Blatt (circulation of 1.14 million copies weekly) to the Heinrich-Bauer-Verlag in Hamburg

4. 2007

   Petra Hansen-Blank takes over the editorship-in-chief from Kai Winckler on August 1

5. 2015

   Bauer expands the brand with the quarterly special issue series RETRO

6. 2022

   Eike Lange takes over the editorship-in-chief on January 1; the editorial teams of Das Neue Blatt and Neue Post are merged

7. 2026

   Sold circulation in the 2nd quarter according to IVW 160,925 copies; 0.74 million readers (Media Analysis 2026 II)