Blaupunkt is a technology brand line for car multimedia, audio, TV, household appliances and EV charging solutions – managed via a global licensing model.
Blaupunkt (Talisman Brands (Luxembourg) S.à r.l. d/b/a Established)
Senningerberg (LU) · Hildesheim (DE, historic)New on Amplifa
About Blaupunkt
Blaupunkt traces back to the Ideal Radiotelefon- & Apparatefabrik GmbH founded in Berlin in 1923, whose headphones marked with a blue dot gave the brand its name. From 1932, the company launched one of the first commercially successful car radios, the Autoradio Autosuper AS 5, and developed under the umbrella of Robert Bosch GmbH into the leading German manufacturer of car radios and automotive electronics, headquartered in Hildesheim. Today, Blaupunkt is no longer an independent manufacturing company but a managed brand: Talisman Brands (Luxembourg) S.à r.l. d/b/a Established, backed by Ares Management and CrossTimbers Capital Group, acquired the brand in 2022 and licenses it to more than 50 partners who manufacture and distribute products in over 90 countries. The current product range includes car multimedia, EV charging solutions including installation and support, audio and TV devices, household and kitchen appliances, e-mobility, as well as home and garden products.
- Site
- L-2633 Senningerberg
- Processes
- EV charging solutions incl. installation and support in selected markets, International licensing model with more than 50 license partners
- Founded
- 1923
- Industries
- Automotive (Car Multimedia, EV Charging), Consumer Electronics, Household Appliances, E-Mobility, Garden and Power Tools, Consumer Electronics (Audio, TV)
- 01
Brand management and licensing
- 02
Product development by license partners
- 03
Manufacturing by license partners
- 04
Distribution via retail partners
- 05
Support and installation (EV charging solutions, selected markets)
Locations
Senningerberg
LUBrand operating company (Talisman Brands / Established.)
Hildesheim
DEFormer company headquarters and production site (historic)
Inside the production
Industries
Additional services
Reference customers
History
- 1923
Founding of Ideal Radiotelefon- & Apparatefabrik GmbH in Berlin; headphones with a blue dot as a quality seal
- 1924
Blaupunkt brand registration
- 1930
Acquisition by Robert Bosch GmbH
- 1932
One of the first commercially successful car radios (Autosuper AS 5)
- 1938
Renaming to Blaupunkt-Werke GmbH
- 1959
One millionth car radio delivered
- 1960–1990
International expansion, distribution in more than 50 countries
- 2008–2009
Sale of the brand by Bosch to the Aurelius Group
- 2010
Introduction of the international licensing model
- 2015
Named “Brand of the Century”; insolvency of Blaupunkt GmbH (liquidation 2016)
- 2022
Acquisition of the brand by Established. Inc. (Talisman Brands Luxembourg S.à r.l.)
- 2026
Partnership with Iron Lynx for the FIA World Endurance Championship incl. 24h Le Mans