Sustainable seafood trading and regenerative aquaculture programs from Zurich.

Blueyou Services LTD

Zurich (CH)New on Amplifa

2012Launch of the Selva Shrimp program

CHE-169.790.737Register number, District Court of Zurich

About Blueyou

Blueyou Services LTD, based in Zurich, is a company for sustainable seafood sourcing and processing. The product range includes frozen, fresh and preserved products from wild-caught fish, crustaceans and molluscs as well as from aquaculture, including own programs such as Selva Shrimp (integrated mangrove aquaculture), Fair Trade certified tuna from the Maldives, and organically and conventionally farmed species such as salmon, wolffish, sea bass and mangrove crabs. Marketing is carried out via Food Service (HORECA) and food retail, among others in Switzerland, Canada, Japan, Hong Kong, Singapore and the Philippines. Sourcing is backed by certificates such as MSC (MSC-C-53962), ASC (ASC-C-00401), Fair Trade USA, EU Organic, Canada Organic and Ocean Wise. Important for transparency: Blueyou is not a manufacturing company of the metal and plastics industry, but operates in the food sector; no information is available on industrial manufacturing processes and materials.

Site: Zürich
Processes: Sustainable seafood sourcing / fish trading, Regenerative aquaculture programs (e.g. Selva Shrimp mangrove aquaculture), Fair Trade programs (Fair Trade Certified tuna, Maldives), Supplying food service (HORECA) and retail, Production/processing of frozen, fresh and preserved seafood products
Certificates: MSC (Chain of Custody), ASC (Chain of Custody), Fair Trade Certified, EU Organic (Aquaculture), Canada Organic certified, Ocean Wise certified, MSC Chain of Custody (MSC-C-53962), ASC Chain of Custody (ASC-C-00401), Fair Trade Certified (Fair Trade USA), Canada Organic, Ocean Wise
Industries: Food Service / Gastronomy (HORECA), Food retail, Aquaculture, Fisheries

01
Sourcing from sustainable fisheries and aquaculture
02
Processing (frozen, fresh, preserved)
03
Certification and traceability
04
Distribution to food service and retail

Location

Zurich

Headquarters

Products

**Selva Shrimp (Organic Blue Tail Shrimp)**Integrated mangrove aquaculture · Aquaculture

**Skipjack Tuna (Maldives)**Handline fishery · Fair Trade

**Alaska Sockeye Salmon**Wild catch · Food retail

**Atlantic Cod**Wild catch · Food Service

Inside the production

Pond facility of the Selva Shrimp program in Tarakan

Industries

Food Service / Gastronomy (HORECA)Food retailAquacultureFisheries

Additional services

Sustainable seafood sourcing / fish tradingRegenerative aquaculture programs (e.g. Selva Shrimp mangrove aquaculture)Fair Trade programs (Fair Trade Certified tuna, Maldives)Supplying food service (HORECA) and retailProduction/processing of frozen, fresh and preserved seafood products

Reference customers

Familie Wiesner Gastronomie AGGrand Hyatt TokyoSeafood Society Hong KongM&C Hong KongLittle Farms Market SingaporeCity Super Hong KongHuber's Butchery SingaporeRyan's Grocery SingaporeSobey's CanadaThrifty Foods CanadaSPUD.caNatural House Tokyo

Certifications

Sourcing is certified under MSC (MSC-C-53962) and ASC (ASC-C-00401) as well as Fair Trade USA, EU Organic, Canada Organic and Ocean Wise. Selva Shrimp was rated Ecoscore A by Beelong.

Evidence	Zurich
MSC Chain of Custody (MSC-C-53962)
ASC Chain of Custody (ASC-C-00401)
Fair Trade Certified (Fair Trade USA)
EU Organic (Aquaculture)
Canada Organic
Ocean Wise

History

2012
Launch of the Selva Shrimp integrated mangrove aquaculture program; climate-safeguarding seafood meals have been accumulating since then
2019
Start of transferring Fair Trade premiums to coastal communities
2026
Launch of the Fair Trade Certified™ tuna program in the Maldives in partnership with Fair Trade USA
2026
Selva Shrimp receives Ecoscore A from Beelong