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Venture client unit of the BMW Group: connects startups with BMW specialist departments for pilot projects and supplier partnerships

ST

BMW Group Startup Garage

München (Garching) · MunichNew on Amplifa

2015Founded as the world's first venture client unit
11–50Employees
6000+Startups evaluated
280+Pilot projects with startups from 26 countries
38+Startups became established BMW suppliers

About the BMW Group Startup Garage

The BMW Group Startup Garage is the venture client unit of Bayerische Motoren Werke Aktiengesellschaft (BMW AG), headquartered in Munich (Garching). As the world's first venture client unit (founded in 2015), it identifies startups whose products, technologies or services offer substantial benefits for the products, services, systems and processes of the BMW Group. Startups are supported in a four-month pilot project to validate their technology in real BMW applications; in doing so, they receive an official supplier number and first purchase orders. Following a successful proof of concept, the collaboration is converted into a long-term supplier partnership. More than 6000 startups have been evaluated to date, including 280+ pilot projects with startups from 26 countries; more than 38 startups have become established BMW suppliers. The unit is part of the BMW innovation network alongside BMW i Ventures (venture capital) and the accelerator.

Site
München
Processes
Venture Client Program (4-month pilot projects), Startup evaluation (6000+ evaluated), Support through the BMW procurement process (supplier number, purchase order), Proof of concept support, Facilitation of long-term supplier partnerships
Materials
Automotive & Mobility, Fertigung/Manufacturing, IT & Software, Energy/Cleantech, Mechatronics & Hardware
Certificates
Evaluation according to 5 core criteria, Live demos with BMW specialist departments, Paid pilot projects (proof of concept), ISO certification
Founded
2015
Employees
11–50
Industries
Automotive, Mobility Services, Fertigung/Manufacturing, IT, Sales & Marketing, HR
  1. 01

    Discover: worldwide startup scouting

  2. 02

  3. 03

    Purchase: procurement process with supplier number and first purchase order

  4. 04

    Proof of Concept: 4-month pilot project with a BMW specialist department

  5. 05

    Long-Term Partnership: transition into a long-term supplier relationship

Specialist Departments and Solution Areas

AUTO

Automotive & Mobility

Solutions for the products, services and systems of the BMW Group.

MFG

Fertigung/Manufacturing

Startup technologies for production and manufacturing processes.

IT

IT & Software

Software, IoT and AI solutions for Group IT and specialist departments.

CLT

Energy/Cleantech

Technologies for sustainable energy and mobility solutions.

MEC

Mechatronics & Hardware

Hardware and mechatronics innovations for BMW applications.

Locations

München (Garching)

DE

Headquarters / Venture Client Unit

Materials
Automotive, Manufacturing, IT, Cleantech, Mechatronics
  • Venture Client Program
  • Startup Evaluation
  • Procurement Support

München (Petuelring 130)

DE

Registered seat of BMW AG (legal entity)

Industries

AutomotiveMobility ServicesFertigung/ManufacturingITSales & MarketingHREnergy/CleantechSoftwareIoTMechatronicsTelecommunications

Additional services

Venture Client Program (4-month pilot projects)Startup evaluation (6000+ evaluated)Support through the BMW procurement process (supplier number, purchase order)Proof of concept supportFacilitation of long-term supplier partnerships

Reference customers

BMW Group specialist departments (Automotive, Production, Group IT, Real Estate, People and others)

Selection Criteria

Evaluation takes place according to defined criteria: use-case relevance, prototype maturity, strength of the team, funding and legal readiness, supplemented by live demos with BMW specialist departments. From initial contact to final evaluation takes 4 to 8 weeks.

EvidenceMünchen (Garching)
Evaluation according to 5 core criteria
Live demos with BMW specialist departments
Paid pilot projects (proof of concept)
ISO certification

History

  1. 2015

    Founded as the world's first venture client unit

  2. More than 6000 startups evaluated; 280+ pilot projects with startups from 26 countries; 38+ startups became established BMW suppliers; over 50% of alumni received paid follow-up projects

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