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Bora – Fertigung

Manufacturer of natural, air-dried chews and snacks for dogs made from more than ten protein sources.

Bora Logo

Bora Produkte GmbH

58256 Ennepetal · 26817 RhauderfehnNew on Amplifa

1984Founded as Tiernahrung Herbe
1994Converted into Bora Produkte GmbH
120+Chews in the product range
2Locations in Germany

About Bora – Chews from a Family Business

Bora Produkte GmbH is a German family-owned company with over 30 years of tradition in the production of dried chews and treats for dogs. Originally founded in 1984 as Tiernahrung Herbe, the company was one of the first in the pet food industry to specialize in the drying of chew snacks. The range includes more than 120 different grain-free chews made from protein sources such as beef (including beef tripe), pork, chicken, buffalo, ostrich, horse and rabbit – free of additives such as preservatives, colorings or flavorings. The raw material is gently air-dried, hygienically packaged and delivered to specialist retailers, dog schools and private customers in Germany and Austria. Sales locations are located in Ennepetal (warehouse store) and Rhauderfehn.

Site
Ennepetal
Processes
Air drying (gentle drying of chews), Drying of beef tripe (duration: 'gently but thoroughly drying beef tripe'), Hygienic packaging of chews, Shipping (shipping department, warehouse store), Retailer portal/B2B order form, Warehouse store, Bonus program/referral program, Newsletter
Materials
Beef, Pork, Chicken, Buffalo, Ostrich, Horse, Rabbit, Beef tripe
Founded
1984
Industries
Pet supplies, Pet food/Dried chews, Specialist retail (dog schools, pet stores), Dog chews/Pet food, Retail (specialist retailers, dog schools)
  1. 01

    Incoming inspection of flawless raw products

  2. 02

    Gentle air drying

  3. 03

    Hygienic packaging

  4. 04

    Storage and shipping

  5. 05

    Warehouse store and specialist retail distribution

Protein Sources

Rind

Beef (incl. beef tripe)

Raw material for dried chews such as chew bones and dried tripe.

Schwein

Pork

Protein source for snacks and treats in the product range.

Huhn

Chicken (incl. chicken necks)

Popular protein source, e.g. as air-dried chicken necks.

Büffel

Buffalo (incl. buffalo head skin)

Alternative protein source, also for allergy-sensitive dogs.

Strauß

Ostrich

Exotic protein source free of common animal allergens.

Pferd

Horse

Protein source for dogs with allergies to more common meat types.

Kaninchen

Rabbit

Lean protein for food-sensitive dogs.

Locations

Standort Ennepetal

Ennepetal

DE

Warehouse store and distribution (Memelstr. 16)

Rhauderfehn

DE

Location as stated in the VDH trade fair entry (Schuhmacherstr. 28)

Products

Beef mix snack bag
Beef mix snack bagAir drying · Pet supplies
Chew snacks made from ostrich
Chew snacks made from ostrichAir drying · Pet supplies

Inside the production

DIY advent calendar for dogs
DIY advent calendar for dogs
Filled advent calendar with chew snacks
Filled advent calendar with chew snacks
Bora products in the advent calendar
Bora products in the advent calendar
Snacks for the Advent season
Snacks for the Advent season
Advent calendar days 01–06
Advent calendar days 01–06
Advent calendar days 07–12
Advent calendar days 07–12
Advent calendar days 13–18
Advent calendar days 13–18
Advent calendar days 19–24
Advent calendar days 19–24

Industries

Pet suppliesPet food/Dried chewsSpecialist retail (dog schools, pet stores)Dog chews/Pet foodRetail (specialist retailers, dog schools)

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Air drying (gentle drying of chews)Heat treatment––––Beef tripe, Beef, Pork, Chicken, Buffalo, Ostrich, Horse, Rabbit
Drying of beef tripe (duration: 'gently but thoroughly drying beef tripe')Heat treatment––––Beef
Hygienic packaging of chewsAssembly–––––
Shipping (shipping department, warehouse store)Assembly–––––

Additional services

Retailer portal/B2B order formWarehouse storeBonus program/referral programNewsletter

History

  1. 1980s

    Bärbel and Walter Herbe dry beef tripe for their dogs for the first time – the foundation of the chew production.

  2. 1984

    Founding of Herbe GmbH ("Tiernahrung Herbe"), the first specialization in the pet food industry on dried chews for dogs.

  3. 1994

    Conversion into Bora Produkte GmbH (named after Bärbel Herbe's first Doberman); expansion of the product range to include additional protein sources.

  4. 2020

    Hendrik Stoffels, grandson of the founders, takes over the family business together with his wife Julia.

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