Braintrust Group

About the Braintrust Group

The Braintrust Group, with its business address in Kirchlinteln (Lower Saxony), is a network provider for the FMCG branded goods industry and not a manufacturing company. Its core offering is regional expert circles, in which experienced leaders from Sales, Key Account Management, Field Management, Export Sales and Shopper & Trade Marketing exchange views on current issues in small groups without competitors. Since the Corona pandemic, the circles have additionally been held as monthly video calls. In addition, the Braintrust Group offers a 24h sales helpline with a first response within 24 hours, a continuously maintained knowledge database (Knowledge Alliance), the monthly newsletter SHORT NEWS, the ImPuls des Tages section as well as seminars such as the business simulation Heureka. According to its own information, more than 100 FMCG branded goods companies regularly take part in the expert circles across all regional working groups. Reference customers include, among others, Bahlsen, Meica, Jacobs Douwe Egberts, Eckes-Granini, Hochland, Carlsberg Deutschland and Unilever Deutschland.

Site

Kirchlinteln

Processes

Expert circles (experience exchange FMCG sales), 24h Sales Helpline, Knowledge database / Knowledge Alliance, Newsletter SHORT NEWS, ImPuls des Tages (business impulses), Co-Creation Lab, WED-Coach (AI-supported thinking navigator), Business simulation / seminars (Heureka)

Industries

FMCG, Consumer goods / branded goods industry

1. 01

   Topic research and selection of sales-relevant developments (ImPuls des

2. 02

   Compilation of hand-picked participant groups without direct competitors

3. 03

   Organization and moderation of the regional expert circles (in person or remote)

4. 04

   Support for individual inquiries via the 24h sales helpline

5. 05

   Provision of studies and documents from the knowledge database (Knowledge

Location

Inside the production

History

1. 2017

   Website launch with contact and legal notice pages; expert circles on sales topics established

2. 2020

   Conversion of the expert circles to monthly video calls as a consequence of the Corona pandemic

3. 2023

   Launch of the current homepage on 12.12.2023