Design and manufacturing of watch straps, jewellery straps and wearables for international brands.
Braloba Group AG
Switzerland (headquarters) · China · Thailand · Myanmar · Hong Kong · Italy · LondonNew on Amplifa
About braloba
braloba is a company founded in Switzerland and family-run in its second generation, with over 50 years of experience in the development and production of watch straps, jewellery straps and wearables. The portfolio includes materials such as leather, medical silicone, FKM rubber, hybrid and braided leather straps as well as sustainable material solutions such as byonic® (ISCC+ certified bio content), LEA® (PETA-approved vegan) and #tide® ocean-bound textiles. Core competencies include, in addition to series production, engineering services such as 2D/3D/CAD drawings, 3D prototyping as well as plastic and metal injection moulding including toolmaking. Via the T3 service in Hong Kong, inboxing, labelling, kitting, strap assembly, watch service, quality control and distribution are offered. Fundamental production activities are not outsourced but operated in the company's own factories in China, Thailand and Myanmar. Customers come from watches and luxury, fashion, health, jewellery and smart technology.
- Site
- Switzerland (headquarters)
- Processes
- Manufacture of watch straps / watch straps, Manufacture of jewellery straps (jewellery straps), Manufacture of wearables, Leather braiding (leather braids, down to 2 mm), Small leather goods manufacturing, Inboxing, outboxing, labelling, repacking, component kitting & strap assembly, Case and strap polishing, Deep cleaning / water-resistance testing / battery replacement / strap replacement / custom-made
- Materials
- Leather, Medical silicone, byonic® (ISCC+ certified bio-material, +73% bio content), LEA® (PETA-approved vegan), FKM rubber, Hybrid, Leather braids, #tide® ocean-bound textiles
- Certificates
- ISCC+ (bio content byonic®), PETA approved vegan (LEA®), Ocean Bound certified (#tide®), Leather Working Group membership, IQC/IPQC/FQC/QA system, Water-resistance testing
- Employees
- 500+
- Industries
- Watches/luxury, Fashion, Health, Smart technology/wearables, Jewellery
- 01
Engineering (2D/3D/CAD, prototyping)
- 02
Toolmaking
- 03
Plastic & metal injection moulding
- 04
Material production & strap assembly
- 05
Quality control (IQC/IPQC/FQC/QA)
- 06
T3 services (boxing, labelling, kitting)
- 07
Distribution & logistics
Materials
Leather
Classic material for watch and jewellery straps and small leather goods; Leather Working Group member.
Medical Silicone
Skin-friendly silicone for watch straps and health-sector wearables.
FKM Rubber
Elastomer originally developed for aerospace with high resistance.
byonic®
ISCC+ certified bio-material with +73% bio content as a sustainable alternative.
LEA®
PETA-approved vegan material solution as a leather-free alternative.
#tide® Ocean Bound Textiles
Textile materials certified from ocean plastic for straps.
Hybrid
Combination of different materials in a single strap.
Leather Braids
Braided leather with precision down to 2 mm.
Locations
Switzerland
CHHeadquarters / founding site
China
CNProduction site (own)
- Lot size
- Series production
Thailand
THProduction site (own)
- Lot size
- Series production
Myanmar
MMProduction site (own)
- Lot size
- Series production
Hong Kong
HKT3 services, quality control, distribution
Italy
ITSales office
London
GBInnovation lab
Products & Components
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Manufacture of watch straps / watch strapsAssembly | – | – | – | 6M production capacity | Leather, Medical silicone, FKM rubber, byonic® (bio-material), LEA® (vegan), Hybrid, Textile, #tide® ocean-bound textiles |
| Manufacture of jewellery straps (jewellery straps)Assembly | – | – | – | – | Leather |
| Manufacture of wearablesAssembly | – | – | – | – | – |
| Leather braiding (leather braids, down to 2 mm)Assembly | – | – | – | – | Leather |
| Small leather goods manufacturingAssembly | – | – | – | – | Leather |
| Inboxing, outboxing, labelling, repacking, component kitting & strap assemblyAssembly | – | – | – | – | – |
| Case and strap polishingSurface | – | – | – | – | Metal |
| Deep cleaning / water-resistance testing / battery replacement / strap replacement / custom-madeAssembly | – | – | – | – | – |
| Quality control (QC, IQC, IPQC, FQC, QA)Testing | – | – | – | – | – |
| Distribution: warehousing, logistics, inter-Asia distribution, single-box retail deliveriesEngineering | – | – | – | – | – |
| Sourcing of components and complete products in AsiaEngineering | – | – | – | – | – |
| Engineering: technical drawings (2D/3D/CAD), evaluation, 3D prototypingEngineering | – | – | – | – | – |
| Plastic & metal injection moulding and toolmakingPlastics | – | – | – | – | Plastic, Metal |
Additional services
Quality
Quality control according to QC, IQC, IPQC, FQC and QA as a complete system for series production of watches and watch components, complemented by watch services such as water-resistance testing and deep cleaning.
| Evidence | Hong Kong |
|---|---|
| IQC/IPQC/FQC/QA system | |
| Water-resistance testing |
History
Founded in Switzerland; over 50 years of development and production of watch straps, jewellery straps and wearables
Management in the second family generation
Current status: 10 production lines, 4 strategic locations, production capacity of 6 million units per year