Brauerei G. Schneider und Sohn GmbH

About Brauerei G. Schneider und Sohn

Brauerei G. Schneider und Sohn GmbH is a Bavarian beer brewer and distributor headquartered in Munich with its brewery in Kelheim. The company specializes in the production of wheat beer under the Schneider Weisse brand and was founded in 1872 by Georg Schneider I., who was the first commoner to receive from King Ludwig II the privilege of brewing wheat beer. Production follows the Bavarian Purity Law; hops come from the Hallertau region and barley from the Straubinger Gäuboden. With the Aventinus, introduced by Mathilde Schneider in 1907, the brewery brought Bavaria's first wheat doppelbock to market. Since 2020, the bottom-fermented Schneider's Helles has also been distributed under the Landbrauerei Georg Schneider und Sohn brand. With around 100 employees, annual output is approximately 250,000 hectoliters (as of 2006), of which around 25% is exported to 27 other countries. The brewery is a founding member of the Die Freien Brauer initiative.

Site

München

Processes

Beer distribution, Taverns / gastronomy, Brand distribution (Schneider Weisse, Schneider's Helles, Bischofshof, Weltenburger)

Materials

Hops from the Hallertau, Barley from the Straubinger Gäuboden

Founded

1872

Employees

ca. 100

Industries

Brewing / beverage industry, Gastronomy

1. 01

   Raw material sourcing (hops from Hallertau, barley from Gäuboden)

2. 02

   Brewing in Kelheim

3. 03

   Storage

4. 04

   Bottling

5. 05

   Distribution (service and logistics center Saal/Donau)

6. 06

   Gastronomy in the Weissen Bräuhaus taverns

Raw Materials & Brewing Process

Locations

History

1. 1872

   Founded by Georg Schneider I., who was the first commoner to receive from King Ludwig II the privilege of brewing wheat beer; original brewery in the Weisses Bräuhaus in Munich's old town

2. 1905

   Mathilde Schneider takes over management until 1924 and builds the company into southern Germany's leading wheat beer brewery

3. 1907

   Mathilde Schneider launches the Aventinus, Bavaria's first wheat doppelbock

4. 1912

   Purchase of a building with a tavern in Berg am Laim, opening of the Weisses Bräuhaus Berg am Laim

5. 1928

   Acquisition of the Weisses Bräuhaus Kelheim (founded in 1607 as the Electoral Weisses Hofbräuhaus, Bavaria's oldest wheat beer brewery)

6. 1944

   Destruction of the production facilities in Munich by Allied bombing raids

7. 1946

   Relocation of production to Kelheim

8. 2009

   Renaming of the product range to TAP numbering

9. 2020

   Introduction of Schneider's Helles, initially only for export

10. 2021

    Schneider's Helles available in Germany from spring, distributed under the Landbrauerei Georg Schneider und Sohn brand

11. 2022

    Cooperation with LaBrassBanda: LoveBeer, a wheat beer with passion fruit and lime notes

12. 2025

    Georg Schneider VII takes over management of the brewery

13. 2026

    Acquisition of the brand rights to the beers Bischofshof and Weltenburger; the Regensburg brewery site Bischofshof is to be closed at the end of 2026