Ulm family brewery with its own deep well, brewery and beverage distribution in the Danube-Iller region
Brauerei Gold Ochsen GmbH
Ulm · DENew on Amplifa
About Brauerei Gold Ochsen
Brauerei Gold Ochsen GmbH is a brewery in Ulm with roots dating back to 1597, when Gabriel Mayer founded the inn, brewery and wine tavern Zum Goldenen Ochsen in Ulm's old town. Since 1867, the company has been owned by the Leibinger family and is run in its fifth generation by Ulrike Freund. The brewery produces beer varieties such as Ulmer Hell, Pils, Kellerbier, Hefeweizen and vintage beers, and since 2017 has also been bottling the Afri-Cola and Bluna brands of Mineralbrunnen Überkingen-Teinach AG. The brewing water comes exclusively from the Veitsbrunnen, the deepest well in Ulm at 234 meters, located directly on the brewery premises. Together with Ulmer Getränke Vertrieb GmbH (UGV), founded in 1960, Gold Ochsen forms the largest beverage network in the Danube-Iller region. Annual production is around 600,000 hectoliters of beverages, of which 240,000 hl is beer.
- Site
- Ulm
- Processes
- Contract bottling, Beverage distribution (via Ulmer Getränke Vertrieb GmbH), Event organizer (Gold Ochsen Bierbähnle)
- Materials
- Beer varieties, Licensed bottling
- Founded
- 1597
- Industries
- Brewing, Beverage industry
- 01
Water from the company's own Veitsbrunnen well
- 02
Brewing of the beers
- 03
Bottling (bottles, cans)
- 04
Distribution via Ulmer Getränke Vertrieb GmbH
- 05
Contract bottling for third-party brands
Beverages and Processes
Beer varieties
Ulmer Hell, Pils, Kellerbier, Hefeweizen and limited vintage beers, mainly for the Danube-Iller region.
Licensed bottling
Bottling of the Afri-Cola and Bluna brands for Mineralbrunnen Überkingen-Teinach AG.
Locations
Ulm
DEBrewery, bottling and distribution
- Materials
- Beer, non-alcoholic beverages
- Two bottling lines (up to 40,000 bottles/hour each)
- Can filling line (approx. 10,000 cans/hour)
- Veitsbrunnen (234 m, own brewing water well)
Products
Inside the production
Industries
Additional services
History
- 1499
Name Gold Ochsen first documented in Ulm
- 1597
Gabriel Mayer founds the inn, brewery and wine tavern Zum Goldenen Ochsen in Ulm
- 1812
Jakob Wieland acquires the brewery
- 1867
Sale to the Leibinger family, family-owned ever since
- 1960
Foundation of Ulmer Getränke Vertrieb GmbH (UGV)
- 1966
License for bottling PepsiCo products
- 1991
Ulrike Freund takes over management in the fifth generation from August Leibinger
- 2003
Major fire on the brewery premises, damage of over one million euros
- 2012
Two bottling lines with up to 40,000 bottles/hour each
- 2013
PepsiCo ends bottling contracts with Gold Ochsen
- 2015
License agreements for Afri-Cola and Bluna concluded
- 2017
Sales launch for Afri-Cola and Bluna as of January 1, 2017
- 2020
New can filling line with approx. 10,000 cans/hour commissioned
- 2024
Acquisition of the brand rights to Ulmer Münster Bier, revival of the brand