
Smart Eyewear system with eyewear selection, digital try-on, and app ordering at the ophthalmologist's office

Brillens Eyewear
Hansmatt, 6370 Stans, CHNew on Amplifa
About Brillens
Brillens Eyewear is a Swiss company founded in 2020 in Stans in the Canton of Nidwalden, operating in the field of medical devices (eyewear). The company offers its own modular Smart System for ophthalmologist practices, allowing patients to select, try on, and order their glasses directly at their eye doctor. The system includes a Smart Display with frames and lenses for trying on, a Smart Mirror for digital try-on, and a Smart App, which allows the practice team to order the glasses in minutes; face images are captured, encrypted, and securely stored for feature recognition. The proprietary technology was developed by the founding team and refined with support from EPFL. The offering is complemented by Smart Paying (card or invoice payment) and Smart Support: the finished glasses are delivered by mail, the initial fitting through a network of partner opticians is free, and repairs and spare parts are also covered. The founding team includes Olivier Richoz (MD-PhD, Ophthalmology and Technology), Gabriel Tramaux (Optician, Products and Customer Service), and Bastien Machi (Engineer, Finance and Supply Chain).
- Site
- Stans
- Processes
- Smart Display System for Doctor's Offices, Smart Mirror (Digital Try-On), Smart App for Eyewear Ordering with Facial Recognition, Shipping to Customer, Fitting and Repair Network via Partner Opticians
- Certificates
- ISO 9001
- Founded
- 2020
- Employees
- 2–10
- Industries
- Medical Devices / Eyewear, Ophthalmology, Optics/Optometry
- 01
Smart Display with frames and lenses in the doctor's office
- 02
Selection and try-on on-site (Smart Mirror)
- 03
Capture of facial features via the Smart App
- 04
Ordering by the practice team
- 05
Shipping the glasses to the customer
- 06
Fitting and repair via partner optician
Locations

Stans
CHHeadquarters
System Components



Inside the production



Industries
Additional services
Data and Quality
All facial data is encrypted and securely stored 100% according to company statements. Certificates are not provided.
| Evidence | Stans |
|---|---|
| ISO 9001 |
History
- 2020
Founding of Brillens Eyewear
- 2023
Patrick Charpilloz served as Head of Marketing & Sales (Jan–Jul 2023)