Distributes the recyclable POCKETBOX ashtray made of tin for littering prevention
British American Tobacco Switzerland SA
LausanneNew on Amplifa
About the POCKETBOX Initiative
British American Tobacco Switzerland SA, based in Lausanne, is the initiator of POCKETBOX, a small portable ashtray. The initiative was launched in 2008 and aims to raise awareness among adult smokers and support them in taking personal responsibility so that cigarette butts do not end up on the street or in nature. The POCKETBOX is made of recyclable tin and can be recycled. Private individuals can order two copies free of charge via the website; bulk orders are possible from 100 units. According to the company, more than one million units have been distributed since the launch. Communication is aimed exclusively at adults, as the company understands youth protection as part of its responsibility.
- Site
- Lausanne
- Processes
- Free acquisition of ashtrays (Private order, 2 units), Bulk orders from 100 units, Distribution of recyclable/reusable ashtrays made of tin
- Materials
- Tin
- Industries
- Tobacco industry, Environmental/Littering prevention
- 01
Production (not verified, tin product)
- 02
Ordering via website
- 03
Distribution to private individuals and bulk buyers
Material
Tin
Recyclable raw material for the ashtray that can be recycled.
Site
Lausanne
CHCompany headquarters / Contact address of the initiative
- Lot size
- Private order 2 units; Bulk orders from 100 units
- Materials
- Tin
Product
Inside the production
Industries
Additional services
History
- 2008
BAT Switzerland launched POCKETBOX; since then, over 1 million units have been distributed.