CFP Brands Süßwarenhandels GmbH & Co. KG

About Us

CFP Brands Süßwarenhandels GmbH & Co. KG is a marketing and sales company operating exclusively for the German market. The company was founded in 2005 as a joint venture of Chupa Chups, Lofthouse of Fleetwood (Fisherman's Friend) and Perfetti Van Melle; since 2019, Ricola has been the third equal shareholder. Brands such as Ricola, Fisherman's Friend, Mentos, Mentos gum, Chupa Chups, Smint and Center Shock are pooled and marketed. In addition to sales and brand communication, CFP Brands offers category management consulting for the confectionery shelf, checkout zones in food retail and petrol stations, including the collection and analysis of market and shopper data, customer-specific concepts and on-site implementation. The brands are additionally presented in e-commerce via Amazon Brand Stores. The headquarters has been located at the Medienhafen in Düsseldorf since 2020; in 2021, the company generated revenue of €142.9 million with 123 employees.

Site

Düsseldorf

Processes

Category management consulting (food retail, confectionery shelf, petrol stations), Shelf/checkout optimization, Brand communication, Sales, Amazon Brand Stores

Founded

2005

Industries

Confectionery, Food retail, Convenience/petrol stations, E-Commerce, Retail/trade

1. 01

   Brand Management and Marketing

2. 02

   Sales

3. 03

   Category Management Consulting

4. 04

   E-Commerce (Amazon Brand Stores)

Locations

Düsseldorf

DE

Headquarters (Marketing & Sales, Medienhafen)

Inside the production

History

1. 1954

   Founding of the German Mentos sales company by Van Melle

2. 1977

   Lofthouse Fleetwood begins selling Fisherman's Friend in Germany

3. 1981

   Founding of the German Chupa Chups sales company

4. 2000

   Joint venture of Chupa Chups and Van Melle to form Chupa Chups Van Melle Süßwarenhandels GmbH & Co. KG

5. 2001

   Perfetti acquires 100% of Van Melle

6. 2005

   Founding of CFP Brands Süßwarenhandels GmbH & Co. KG through a joint venture of Chupa Chups, Lofthouse Fleetwood and Perfetti Van Melle

7. 2006

   Perfetti Van Melle acquires Chupa Chups

8. 2007

   Launch of Mentos gum in Germany

9. 2010

   Takeover of the distribution of N.A! (Nature Addicts)

10. 2014

    Distribution launch of the Snatts brand in Germany

11. 2015

    Takeover of the distribution of the Center Shock brand

12. 2019

    Ricola becomes the third equal shareholder

13. 2020

    Relocation of the company headquarters from Bonn to the Medienhafen in Düsseldorf

14. 2023

    New executive management