Swiss-made private label watches with in-house production in Solothurn – from design to finished watch
Chrono AG
Weissensteinstrasse 49, CH-4502 SolothurnNew on Amplifa
We create watches
Since 1981, Chrono AG has designed and produced Swiss-made private label and promotional watches at its headquarters in Solothurn. The independent family-owned company develops custom watches from the first sketch through technical drawings and prototypes to series production, and also offers a ready-made collection with logo branding from 25 pieces per model. The entire value chain – design, component selection, dial printing, case back engraving, assembly, quality control and packaging – takes place in its own workshops; used are stainless steel cases, sapphire glass and movements from ETA, Ronda and Sellita in accordance with the official Swiss Made guidelines. Every watch is assembled by hand and tested for function and water resistance (up to 100 m/10 ATM). Customers come from banking, automotive, telecommunications, hospitality as well as clubs and associations; delivery is worldwide with a 2-year international warranty. The headquarters building was constructed in 1915/1916 by watch manufacturer Stadler-Bouché and until 2002 housed one of the first Swiss watchmaking schools.
- Site
- Solothurn
- Processes
- Design and technical drawings for custom watches, Prototype creation, Swiss made watch production (hand assembly, testing, packaging), Dial printing, Case back engraving, Quality control: function test, water resistance testing (up to 100 m/10 ATM), visual inspection, Assembly of watch movements (ETA, Ronda, Sellita) in private label watches, Custom/private label watches
- Materials
- Stainless steel (cases), Sapphire glass, Stainless steel, Swiss watch movements
- Founded
- 1981
- Industries
- Private label / promotional products, Banking, Automotive, Telecommunications, Hospitality, Clubs and associations
- 01
Design (free draft, concept and drawings)
- 02
Development and prototype creation
- 03
Component selection
- 04
Dial printing
- 05
Hand assembly
- 06
Case back engraving
- 07
Quality control (function, water resistance, visual inspection)
- 08
Packaging and logistics
Materials and processes
Stainless steel
Case material of all collection models, e.g. brushed on the Armystyle model.
Sapphire glass
Watch glazing for high scratch resistance.
Swiss watch movements
Exclusively high-quality movements from Swiss manufacturers ETA, Ronda and Sellita for precision.
Locations
Solothurn
CHHeadquarters with design, production, sales, marketing and logistics
- Lot size
- from 25 pieces per model (ready-made)
- Materials
- Stainless steel, sapphire glass
- Hand assembly workshops
- Dial printing
- Case back engraving
- Water resistance testing up to 100 m/10 ATM
Watch models
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Design and technical drawings for custom watchesEngineering | – | – | – | – | – |
| Prototype creationEngineering | – | – | – | – | – |
| Swiss made watch production (hand assembly, testing, packaging)Assembly | – | – | – | 25 pieces per model (ready-made) | Stainless steel, Sapphire glass |
| Dial printingSurface treatment | – | – | – | – | – |
| Case back engravingSurface treatment | – | – | – | – | Stainless steel |
| Quality control: function test, water resistance testing (up to 100 m/10 ATM), visual inspectionTesting | – | – | – | – | – |
| Assembly of watch movements (ETA, Ronda, Sellita) in private label watchesAssembly | – | – | – | – | – |
Additional services
Reference customers
History
- 1915/1916
Construction of the building complex at the present headquarters by watch manufacturer Stadler-Bouché; later home of one of the first Swiss watchmaking schools (until 2002).
- 1981
Founding of Chrono AG; specialization in Swiss made private label watches.
- 2003
Acquisition and comprehensive renovation of the former watchmaking school building in Solothurn to today's industrial standard.