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ColorCompany – Fertigung

Distribution of paints, coatings and finishes for automotive, decoration, metal and wood.

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ColorCompany GmbH

Alveslohe (Headquarters) · Harrislee (Sales Office) · Lehrte (Logistics Centre)New on Amplifa

2025Founded (1 November, merger of three distribution companies)
~70Employees, including 24 in sales and 5 technicians
3Locations in Germany
2,500 m²Warehouse space at the Lehrte site

About ColorCompany

ColorCompany GmbH is a paint and coatings distribution company based in Alveslohe (Schleswig-Holstein). It was founded on 1 November 2025 through a strategic merger of three established distribution companies: a specialist in direct sales of automotive refinish paints to end consumers, a provider with its own internationally marketed car refinish brand, and a company with decades of experience in distributing wood, metal and decorative paints in Germany. The core business is the supply of high-quality paints and coatings for the automotive, decoration/architecture, metal and wood sectors – both domestically and internationally. Customers are served by a direct sales team with 24 sales representatives, 5 technicians and a ColorStore retail network under construction. The product portfolio includes brands such as Ultra System (Sherwin-Williams), Q-Refinish, OneTech, Q-Industrial, Owatrol, Omniside and Milacor. ColorCompany employs almost 70 staff and operates a logistics centre with 2,500 m² of warehouse space in Lehrte.

Site
Alveslohe
Processes
Distribution of paints and coatings, Direct sales through sales team, ColorStore retail network (under construction), Logistics/warehousing
Materials
Car Refinish, Industrial Coatings, Architectural Coatings, Surface Solutions
Founded
2025
Employees
~70
Industries
Automotive/Automotive refinish paints, Decoration/Architecture, Metal, Wood
  1. 01

    Distribution of paints and coatings

  2. 02

    Direct sales through sales team

  3. 03

    ColorStore retail network (under construction)

  4. 04

    Logistics/warehousing

Brands & Product Areas

CAR

Car Refinish

Automotive refinish paints and painting accessories, including Ultra System (Sherwin-Williams), Q-Refinish and OneTech.

IND

Industrial Coatings

Professional industrial paints under the Q-Industrial brand.

ARC

Architectural Coatings

Professional decorative and office paints under the Omniside and Milacor brands.

SURF

Surface Solutions

Professional surface solutions (Owatrol), available in Germany and Austria.

Locations

Alveslohe

DE

Headquarters, Office Gut Kaden

Harrislee

DE

International Sales Office

Lehrte

DE

Logistics centre with warehouse and office

  • 2,500 m² warehouse space

Product Areas

Ultra System – Car Refinish
Ultra System – Car RefinishDistribution · Automotive
Q-Industrial – Industrial Coatings
Q-Industrial – Industrial CoatingsDistribution · Metal
Owatrol – Surface Solutions
Owatrol – Surface SolutionsDistribution · Wood/Decoration
Omniside – Architectural Coatings
Omniside – Architectural CoatingsDistribution · Architecture

Inside the production

Photo competition »Your most beautiful object with Owatrol Solid Color«
Photo competition »Your most beautiful object with Owatrol Solid Color«

Industries

Automotive/Automotive refinish paintsDecoration/ArchitectureMetalWood

Additional services

Distribution of paints and coatingsDirect sales through sales teamColorStore retail network (under construction)Logistics/warehousing

History

  1. 2025

    Foundation of ColorCompany GmbH on 1 November 2025 through a strategic merger of three established distribution companies (automotive refinish paint direct sales, own car refinish brand, distribution of wood, metal and decorative paints).

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