Development, sourcing and logistics of private-label products for tools, sanitaryware, garden and hardware in the B2B trade.

Conmetall Meister GmbH

Celle · Wuppertal · Shanghai · Hong Kong · MechelenNew on Amplifa

Over 100 yearsCompany history

> 800Employees

EUR 353 millionRevenue 2025

17,500Items in the portfolio

> 75,000 sqmWarehouse space, > 110,000 pallet storage positions

About Conmetall Meister

Conmetall Meister is a trading company headquartered in Celle and Wuppertal and has been part of the Würth Group for more than three decades. The company was formed in 2016 through the merger of Conmetall (Celle) and Meister Werkzeuge (Wuppertal) and looks back on a company history of over 100 years. The portfolio comprises around 17,500 items in six product groups: hand tools, power tools and machines, sanitaryware, garden & household, hardware as well as electrical installation materials. Core competencies are private-label development with manufacturers, product and assortment management, sourcing via the subsidiary MTT in Shanghai, as well as quality inspections on the product and in the production process. A dedicated kitting operation in Shanghai assembles customer-specific product sets such as tool cases. The heart of the company is the distribution centers in Celle and Wuppertal with over 75,000 sqm of warehouse space and more than 110,000 pallet storage positions.

Site: Celle
Processes: Sourcing and procurement (subsidiary MTT Shanghai), Assembly of customer-specific product sets (e.g., tool cases) at the Shanghai kitting operation, Quality inspections on the product & in the production process, Private-label development, Product and assortment management, Sourcing/procurement, Logistics (distribution centers), Kitting operations for customer-specific product sets
Materials: Steel (blue zinc-plated), Stainless steel A2, Brass, Plastic, Hickory wood, Chromium-vanadium steel, Aluminium
Certificates: GS certification striking tools, Recycled Claim Standard (RCS), MPA product certificates, GS certification (VPA), ISO 9001
Employees: > 800
Industries: DIY stores, Garden centers, Discount retailers, E-commerce, B2B trade

01
Private-label product development with manufacturers
02
Sourcing/procurement (MTT Shanghai)
03
Quality inspections on the product & in the production process
04
Kitting of customer-specific product sets
05
Logistics via distribution centers in Celle and Wuppertal
06
Sales to B2B trade customers

Materials

Stahl

Steel (blue zinc-plated)

Material for wood-connector and universal screws in the hardware assortment.

Stainless steel A2

Used for plumber's and universal screws as well as robotic lawn mower blades.

CrV

Chromium-vanadium steel

Material for open-end wrenches and hand tools.

CuZn

Brass

Used for threaded fittings and connection technology in garden irrigation.

Aluminium

Material used, among other things, for handles of garden shears.

Plastic

Material for handles, clips and products in garden, household and electrical installation.

Hickory

Hickory wood

Handle material for striking tools.

Locations

Celle

Headquarters, administration, distribution center

Goods-to-person order picking (750 picks per hour)
60,000 items per shift

Celle (Conpac)

Packaging operation

Wuppertal

Branch office, administration

Wuppertal (Logistics Center)

Logistics center

Shanghai

Subsidiary MTT: sourcing/procurement, kitting operation

Hong Kong

Sales company

Mechelen

Subsidiary Conmetall N.V./S.A., sales

Product Groups

**Hand tools and bit assortments**Private-label development · Tools

**Sanitary products (fittings, cisterns)**Sourcing · Sanitaryware

Inside the production

Industries

DIY storesGarden centersDiscount retailersE-commerceB2B trade

Processes & technical limits

Processes	Tolerance	Max. part	Weight	Lot size	Materials
Product development	–	–	–	–	–
Sourcing and procurement (subsidiary MTT Shanghai)Product development	–	–	–	–	–
Assembly of customer-specific product sets (e.g., tool cases) at the Shanghai kitting operationProduct development	–	–	–	–	–
Quality inspections on the product & in the production processProduct development	–	–	–	–	–

Additional services

Private-label developmentProduct and assortment managementSourcing/procurementQuality inspections on the product & in the production processLogistics (distribution centers)Kitting operations for customer-specific product setsRepair service for power toolsSpare parts supplyE-commerce sales

Reference customers

DIY/garden stores and discounters (no specific names mentioned)

Quality & Certifications

Quality management includes inspections on the product and in the production process as well as product certifications (MPA certificates for grinding wheels, saw blades and cutting discs, GS certification for striking tools by VPA).

Evidence	Celle
MPA product certificates
GS certification (VPA)
Recycled Claim Standard (RCS)
ISO 9001

History

Company history of over 100 years in trade; part of the Würth Group for more than three decades
2016
Merger of Conmetall (Celle) and Meister Werkzeuge (Wuppertal) into Conmetall Meister