Online retailer for electronics with its own logistics, repair and installation services in the NL, BE and DE
Coolblue Holding B.V.
Tilburg (NL) · Capelle aan den IJssel (NL) · Düsseldorf · Essen · Dortmund · Frankfurt am MainNew on Amplifa
About Coolblue
Coolblue is a Dutch e-commerce provider for electronics and household appliances founded in 1999, operating in the Netherlands (Coolblue B.V.), Belgium (Coolblue België N.V.) and Germany (Coolblue GmbH). The range includes consumer electronics, IT, network technology, large household appliances as well as own brands such as BlueBuilt (accessories) and Wisberg (household appliances, since 2024 via the subsidiary Wisepick Productions B.V.). In addition to online retail, Coolblue operates 38 physical stores (as of 2025) and an 88,000 m² distribution centre in Tilburg. The value chain includes warehousing and distribution, its own delivery service (CoolblueDelivers, since 2016), delivery by cargo bike (CoolblueBikes, since 2018), an in-house household appliance repair service with company-owned technicians, as well as the sale and installation of solar panels and charging stations. For business customers, Coolblue offers closed online portals (Thuiswerkwinkel) for equipping employees; there is also the subsidiary Coolblue Energy for electricity and gas supply. In 2025, revenue was €2.56 billion with an EBITDA of €86.5 million. The company is majority-owned by HAL Investments (56.4%, as of Nov. 2024) as well as by founder Pieter Zwart and the management.
- Site
- Tilburg
- Processes
- Household appliance repair service (washing machines, dryers, washer-dryers, dishwashers,, Installation of solar panels and charging stations, Household appliance repair service (own technicians, washing machines/dryers/dishwashers/refrigerato, Delivery and installation of solar panels and charging stations, CoolblueDelivers (own delivery service, since 2016), CoolblueBikes (delivery by cargo bike, since 2018), Coolblue Energy (electricity and gas supply), Thuiswerkwinkel / business portals for employers
- Materials
- Household appliance repair service, Installation of solar panels & charging stations, Thuiswerkwinkel (B2B)
- Certificates
- Other (Thuiswinkel waarborg)
- Founded
- 1999
- Industries
- E-commerce / consumer electronics, Energy, Solar energy & e-mobility, B2B equipping (home office)
- 01
Procurement and distribution of electronics and household appliances
- 02
Storage in the Tilburg distribution centre
- 03
Delivery via own delivery service (CoolblueDelivers/CoolblueBikes) or
- 04
Installation of solar panels and charging stations
- 05
Household appliance repair service by own technicians
- 06
Customer service and returns/exchange
Services & Services
Household appliance repair service
Own technicians repair washing machines, dryers, dishwashers and refrigeration/freezer appliances with a fixed starting rate and a 3-month warranty on the repair.
Installation of solar panels & charging stations
Sale and installation of solar panels and e-charging stations for private customers.
Thuiswerkwinkel (B2B)
Closed online portals for employers to equip home workplaces company-wide with a fixed budget and monthly consolidated invoicing.
Locations
Tilburg
NLDistribution centre
Capelle aan den IJssel
NLFormer distribution centre / original headquarters
Düsseldorf
DERetail store (since July 2020)
Essen
DERetail store (since August 2022)
Dortmund
DERetail store (since late 2024)
Frankfurt am Main
DERetail store
Service Offerings
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Household appliance repair service (washing machines, dryers, washer-dryers, dishwashers,Installation | – | – | – | – | – |
| Installation of solar panels and charging stationsInstallation | – | – | – | – | – |
Additional services
Reference customers
Service Quality
Service quality is captured via customer reviews; Coolblue won the Thuiswinkel Award as the best web shop in the Netherlands in 2012 and 2013, and annually won the Tweakers Award from 2013 to 2022. Repairs carry a 3-month warranty.
| Evidence | Tilburg |
|---|---|
| Other (Thuiswinkel waarborg) |
History
- 1999
Founded by Pieter Zwart (CEO), Paul de Jong and Bart Kuijpers; started as separate web shops (MP3man.nl, PDAshop.nl, Laptopshop.nl)
- 2012-2013
Awarded as best web shop in the Netherlands (consumer electronics category, Thuiswinkel Award)
- 2013
Move to a new distribution centre in Tilburg
- 2013-2022
Annually Tweakers Award for best web shop in the Netherlands and Belgium
- 2016
HAL Investments acquires a 20% stake; launch of the CoolblueDelivers delivery service
- 2017
HAL stake increased to 30.1%
- 2018
Merger of all web shops under Coolblue.nl; introduction of CoolblueBikes
- 2019
HAL Investments increases stake to 49%
- 2020
Expansion into Germany with a retail store in Düsseldorf
- 2021
Launch of the subsidiary Coolblue Energy; revenue €2.34 billion, EBITDA €91.5 million
- 2022
Second German retail store in Essen
- 2024
Third NRW store opened in Dortmund; Wisberg (Wisepick Productions B.V.) becomes a subsidiary; HAL stake 56.4% (as of Nov. 2024)
- 2025
Revenue €2.56 billion, EBITDA €86.5 million; 38 physical stores