Manufacturer and distributor of frozen baked goods for bakeries, foodservice and wholesale in over 31 countries
D. Entrup-Haselbach GmbH & Co. KG
Gevelsberg · Heiden · Willich · Nagyatád (HU)New on Amplifa
Family Business for Frozen Bakery Products
D. Entrup-Haselbach GmbH & Co. KG (DEH) is a family-owned, owner-managed company founded in 1987 by Doris Entrup, headquartered in Gevelsberg and specialized in the production and distribution of frozen baked goods. The full range comprises more than 600 items: rolls, breads and baguettes, lye and boiled pastries, croissants, Danish and yeast pastries, cakes, snacks and seasonal items. Products are delivered frozen, raw, par-baked or fully baked. Own production takes place in two IFS Food-certified plants at Higher Level: in Heiden (North Rhine-Westphalia) with four fully automated production lines operating in three shifts, and in Nagyatád (Hungary) with around 150 employees in semi-automated production, which also enables small batch sizes. In addition, DEH exclusively distributes products from international baked goods manufacturers. Delivery is via frozen logistics at -18 °C with nationwide distribution warehouses; orders placed by 12 noon are delivered free of charge within 24 hours from 60 kg. DEH baked goods are sold in more than 31 countries, primarily to bakeries, foodservice, wholesale and QSR customers.
- Site
- Gevelsberg
- Processes
- Baking (frozen baked goods, raw, par-baked or baked), Production of frozen rolls (pre-proven dough pieces), Production of lye pastries, Production of boiled pastries (including quark balls), Production of Danish pastries (puff pastry), Mixing, shaping, proving, filling, baking, deep-frying, freezing (IFS audit scope: mixing,, Production of frozen, partially pre-proven roll dough pieces and fried pastry products, Semi-automated production of lye, boiled and Danish pastries with small batch sizes
- Materials
- Wheat flour / roll dough, Lye dough, Yeast dough, Puff pastry / Danish pastry dough, Quark ball dough (quark), Palm oil / palm kernel oil, Eggs and egg products from cage-free farming, Puff pastry / Danish pastry
- Certificates
- IFS Broker (Higher Level, 95,92%), IFS Food Higher Level (97,93%), IFS Food Higher Level (96,51%), RSPO Supply Chain (SG/MB), Rating for Sustainability, Organic Certificate (ecological products), IFS Broker (Higher Level), IFS Food (Higher Level)
- Founded
- 1987
- Industries
- Bakeries, Foodservice, Wholesale/Trade, QSR, Out-of-Home Market
- 01
Raw material selection (including RSPO-certified palm oil, eggs from cage-free
- 02
Dough production (mixing, shaping, proving, filling)
- 03
Baking or deep-frying
- 04
Freezing
- 05
Frozen logistics (-18 °C)
- 06
Sales and application consulting
Doughs and Raw Materials
Lye dough
Base for lye pastries such as pretzels, produced semi-automatically in Nagyatád.
Yeast dough
Used among other things for milk rolls and yeast pastries.
Puff pastry / Danish pastry
Base for croissants, Danish pastries and poppy seed whirls.
Quark ball dough (quark)
Processed on the boiled pastry line commissioned in Heiden in 2020.
Roll dough (wheat flour)
Raw or pre-proven frozen dough pieces for premium rolls from Heiden.
Palm oil / palm kernel oil
Contained in baked goods, at least Mass Balance quality grade or higher.
Organic baked goods (ecological products)
Certified product range from controlled organic farming without genetic engineering.
Sites
Gevelsberg
DEHead office, administration, trading
Heiden
DEProduction plant (DEH Bakery GmbH)
- 4 fully automated production lines (rolls)
- Boiled pastry line (quark balls, since 2020)
Nagyatád
HUProduction plant (DEH Magyarország Kft)
- Lot size
- Small batch sizes (semi-automated production)
Willich
DECentral frozen warehouse (since 01.03.2026)
- Modernized dock and conveyor technology
Product Range
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Baking (frozen baked goods, raw, par-baked or baked)Other (Food Production) | – | – | – | – | Baked goods (grain products, dough pieces) |
| Production of frozen rolls (pre-proven dough pieces)Other (Food Production) | – | – | – | – | Roll dough |
| Production of lye pastriesOther (Food Production) | – | – | – | – | Lye dough |
| Production of boiled pastries (including quark balls)Other (Food Production) | – | – | – | – | Boiled dough, quark dough |
| Production of Danish pastries (puff pastry)Other (Food Production) | – | – | – | – | Danish pastry dough, puff pastry |
| Mixing, shaping, proving, filling, baking, deep-frying, freezing (IFS audit scope: mixing,Other (Food Production) | – | – | – | – | Doughs, puff pastry, lye pastries, yeast dough, |
| Production of frozen, partially pre-proven roll dough pieces and fried pastry productsOther (Food Production) | – | – | – | – | Roll dough, fine pastry |
| Semi-automated production of lye, boiled and Danish pastries with small batch sizesOther (Food Production) | – | – | – | – | Lye dough, boiled dough, Danish pastry dough |
2 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Fully automated production line (rolls) | – | 4 | – | – | Heiden, North Rhine-Westphalia |
| Boiled pastry line (quark balls) | – | 1 | – | 2020 | Heiden, North Rhine-Westphalia |
Additional services
Quality and Certification
All frozen baked goods come from IFS Food-certified production at Higher Level; DEH has been IFS Broker certified since 2013. Regular sensory and microbiological analyses, RSPO certification for palm oil and an organic certificate complement the quality program.
| Evidence | Gevelsberg | Heiden | Nagyatád |
|---|---|---|---|
| IFS Broker (Higher Level) | |||
| IFS Food (Higher Level) | |||
| RSPO Supply Chain (SG/MB) | |||
| Rating for Sustainability |
Company History
- 1987
Company founded by Doris Entrup in a one-room office.
- 1992
Production start at the DEH plant in Nagyatád, Hungary (lye/boiled pastries, Danish pastry).
- 1999
Second production facility in Heiden, Westphalia.
- 2003
Alexander Haselbach joins the company, taking over sales management in 2005.
- 2009
Alexander Haselbach becomes Managing Director; build-up of field sales and export.
- 2013
First IFS Broker certification.
- 2016
DLG Prize of the Best; over 50 DLG medals to date.
- 2019
Membership in the RSPO; Doris Entrup withdraws from the management.
- 2020
New boiled pastry line (quark balls) in Heiden.
- 2026
Takeover of the Willich frozen site from the Nagel Group as central frozen warehouse (investment approx. €7 million).