Cooperation of medium-sized electrical wholesalers for purchasing, product data management and marketing in electrical engineering
DEHA Elektrohandelsgesellschaft mbH & Co. KG
Gerlingen · nationwide around 150 shareholder locationsNew on Amplifa
About DEHA
DEHA Elektrohandelsgesellschaft mbH & Co. KG, headquartered in Gerlingen near Stuttgart, is a cooperation of five medium-sized, independent electrical wholesale companies: Adalbert Zajadacz, Alexander Bürkle, Emil Löffelhardt, Hardy Schmitz and Obeta (Oskar Böttcher). The group sees itself as an interface between manufacturers of the electrical industry, the electrical trade and industrial customers. DEHA supports manufacturers through supplier management, the performance system TECSELECT, the information portal TECWORLD, the point-of-sale concept TECSTORE and the private label RED. Centrally, DEHA manages product data of 2.3 million sellable items from more than 1,500 suppliers in the ETIM/BMEcat formats and provides these as updates within 24 hours. Through Key Account Management, supraregional major customers from industry and trade are supplied with uniform conditions from a single source; logistics are handled via the shareholders with around 150 locations and 3 central warehouses in Germany. The shareholder group employs around 3,336 staff and carries over 74,000 stock items.
- Site
- Gerlingen
- Processes
- Supplier management, Marketing support (TECSELECT, TECWORLD, TECSTORE), Product data management (2.3 million items, >1,500 suppliers, ETIM/BMEcat), Key Account Management for industry and trade, Purchasing cooperation, Private label RED, E-procurement integration (ONVENTIS, Hubwoo, Wallmedien, simple-system, factor:plus, Mercateo), Kanban
- Materials
- Product Data Management, TECSELECT, Private Label RED, Key Account Management
- Certificates
- Quality index for product data, ETIM/BMEcat guidelines
- Founded
- 1973
- Industries
- Electrical wholesale, Electrical trade, Industry, Building technology, Industrial technology, Lighting technology
- 01
Supplier management
- 02
Product data management (ETIM/BMEcat)
- 03
Assortment policy and strategy
- 04
Marketing (TECSELECT, TECWORLD, TECSTORE, RED)
- 05
Key Account Management
- 06
Logistics via the shareholders (central warehouses, branches)
Services & Systems
Product Data Management
Central processing and enrichment of item data from over 1,500 suppliers in ETIM/BMEcat and Excel, updates within 24 hours.
TECSELECT
Performance system since 2001, in which customers invest points earned from turnover with TECSELECT suppliers in marketing, training and e-business.
Private Label RED
Private label established in 2017 for volume products of the electrical trade's daily installation needs.
Key Account Management
Nationwide support of supraregional major customers from industry and trade with a contract via the DEHA headquarters and a fixed contact person.
Locations
Gerlingen
DEHeadquarters of DEHA Elektrohandelsgesellschaft mbH & Co. KG
- Materials
- Product data management, assortment policy, marketing
Nationwide (shareholders)
DELocations of the five shareholders Zajadacz, Alexander Bürkle, Emil Löffelhardt, Hardy Schmitz and Obeta
- Materials
- Electrical engineering, industrial technology, building technology
- 3 central warehouses
- around 150 locations
- 62,000 picks per day
- 18,000 orders per day
Industries
Additional services
Quality & Data
DEHA evaluates supplier data using its own quality index and provides uniform item data in ETIM/BMEcat with defined guidelines for suppliers.
| Evidence | Gerlingen |
|---|---|
| Quality index for product data | |
| ETIM/BMEcat guidelines |
History
- 1973
Foundation of DEHA; over 50 years of partnership between manufacturers and wholesale
- 2001
Launch of the TECSELECT performance system
- 2017
Introduction of the private label RED
- 2024
Launch of the IDEE sustainability initiative CO2NTACT