The world's largest olive oil bottler with brands such as Bertolli, Carbonell and Carapelli
Deoleo, S.A.
Rivas-Vaciamadrid (ES) · Firenze (IT) · Belgium · Canada · Colombia · Germany · India · Malaysia · Netherlands · USANew on Amplifa
About Deoleo
Deoleo, S.A. is a Spanish internationally active manufacturer, bottler and marketer of olive oil headquartered in Rivas-Vaciamadrid near Madrid. With a global market share of around 10% (2017), the company is the largest olive oil company in the world and markets brands such as Bertolli, Carbonell, Carapelli, Hojiblanca, Koipe, Sasso, Maya and Figaro. About 85% of revenue comes from olive oil, the rest from seed oils and other products. Deoleo operates production facilities in Spain and Italy as well as sales and administration offices in twelve countries. Since 2018 the company has run its own Sustainability Protocol, under which 88 oil mills, 59,693 farmers and 338,284 hectares were certified in 2025. The company is listed on the Madrid Stock Exchange; the majority shareholder is CVC Capital Partners.
- Site
- Rivas-Vaciamadrid, Spain
- Processes
- Bottling/marketing of olive oil, Sustainability Protocol for suppliers/oil mills (since 2018), Blockchain QR traceability, Istituto Nutrizionale Carapelli (research)
- Materials
- Extra virgin olive oil (Aceite de Oliva Virgen Extra), Olive oil (virgin, refined), Seed oils and other oils
- Founded
- 1955
- Industries
- Olive oil/food, Seed oils and other oils (~15% of revenue)
- 01
Procurement of olive oil via certified oil mills (Sustainability Protocol)
- 02
Pressing and processing by suppliers/oil mills
- 03
Bottling in own factories in Spain and Italy
- 04
Quality inspection and traceability via blockchain QR
- 05
Marketing and distribution through international offices and brands
Products and Raw Materials
Extra virgin olive oil (Aceite de Oliva Virgen Extra)
The company's main product; in 2024, 39% of AOVE came from certified sustainable oil mills.
Olive oil (virgin, refined)
Further olive oil grades for the Carbonell, Bertolli and Carapelli brand portfolios.
Seed oils and other oils
Around 15% of revenue comes from seed oils and other oil products, including the Friol brand.
Locations
Deoleo, S.A. (Headquarters)
ESHeadquarters
Deoleo, S.A. Factory
ESProduction (bottling)
- Materials
- Olive oil
Carapelli Firenze S.p.A. (Factory)
ITProduction (bottling)
- Materials
- Olive oil
Carapelli Firenze S.p.A. (Office)
ITAdministration/Office
Deoleo Deutschland GmbH
DESales office
Deoleo USA
USSales office
Brands and Products
Inside the production
Industries
Additional services
History
- 1955
Foundation of Arana Maderas, S.A. in Bilbao
- 1990
Formation of Grupo Industrial Arana, S.A.
- 1992
Acquisition of Hijos de J. Sos Borrás, S.A.; renamed Sos Arana Alimentación, S.A.
- 2000
Acquisition of Cuétara, S.A.
- 2001
Merger to form Sos Cuétara, S.A.; entry into the olive oil market through the acquisition of Koipe, S.A.
- 2003
Merger of Sos Cuétara/Koipe; acquisition of American Rice
- 2008
Acquisition of Italian olive oil producers (Sasso, Carapelli, Friol, Bertolli from Unilever) – world market leader in olive oil; divestment of Cuétara
- 2011
Renaming to Deoleo (July 15)
- 2013
Acquisition of the Hojiblanca brand
- 2014
CVC Capital Partners acquires 30% of the shares and becomes the main shareholder
- 2018
US settlement of USD 7 million (Bertolli class action); launch of the Sustainability Protocol
- 2020
Accordion effect: shareholder equity reduced to 0 euros for debt adjustment
- 2022
CNMC fines totaling EUR 220,000 against Deoleo and executives
- 2024
30% reduction in greenhouse gas emissions in two years; 94% recovery of factory waste; CSRD-compliant sustainability report
- 2025
338,284 ha, 88 oil mills and 59,693 farmers under the Sustainability Protocol; 2030 target: 70% of AOVE from sustainable oil mills