Assembles premium e-bikes and speed pedelecs in Switzerland for urban commuting.
DNA Mobile SA (Miloo)
Geneva (Headquarters) · Geneva (Quartier de l'Etang) · Gland · Lausanne · ZurichNew on Amplifa
About Miloo
Miloo is a Swiss e-bike brand of DNA Mobile SA, based in Geneva. The company develops and assembles premium e-bikes available in 25 km/h and 45 km/h versions. The product range includes urban city e-bikes, speed pedelecs, cargo and gravel models, as well as e-MTBs and off-road e-SUVs. Final assembly takes place in Switzerland (Assembled in Switzerland); the frames are made of high-quality materials whose exact specification is not published. All models feature smart connectivity: via the Miloo app, assistance levels and power settings can be adjusted, the bike can be remotely locked and its location tracked. Safety features include optional integrated turn signals, a boost function (model-dependent) and wide tires. Distribution is via its own Experience Centers in Geneva, Gland, Lausanne and Zurich as well as online, complemented by leasing (AMAG Leasing), financing (Heylight), rental/subscription offers, B2B offers and test rides. Referenced customers include Pictet, Tesla, Manor, Richemont and the TPG, among others.
- Site
- Geneva
- Processes
- Assembly/final assembly of e-bikes in Switzerland (Assembled in Switzerland), Leasing (including via AMAG Leasing AG, 0% interest, 6–48 months), Financing (via Heylight, 3–36 months), Rental/subscription offers (6–24 months), B2B offers, Test rides, Used e-bikes (2nd hand), App connectivity (assistance levels, remote locking, location tracking)
- Materials
- High-quality frame materials
- Industries
- Urban commuting/mobility, B2B mobility solutions, Private customers (commuters, families, athletes)
- 01
Design & development
- 02
Procurement of components
- 03
Assembly/final assembly in Switzerland
- 04
Distribution via Experience Centers & online shop
- 05
Leasing, financing, rental & B2B offers
- 06
Service/maintenance
Design & Connectivity
High-quality frame materials
Sleek frames made of high-quality materials (specific material not documented) for efficiency, reliability and everyday comfort.
Locations
Geneva (Rue Etienne-Dumont 2)
CHHeadquarters of DNA Mobile SA
Geneva (Quartier de l'Etang)
CHExperience Center
Gland
CHExperience Center
Lausanne
CHExperience Center
Zurich
CHExperience Center
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Assembly/final assembly of e-bikes in Switzerland (Assembled in Switzerland)Assembly | – | – | – | – | – |
Additional services
Reference customers
History
- 2022
Mike Horn met the founders Anna and Daniel in Lausanne and began collaborating on their own e-bike model