Price and consumer market research for consumer goods retail and industry in the DACH region
Drotax GmbH
Bad Homburg v.d.H. (Headquarters) · Bad Homburg v.d.H. (GfM&H mbH) · Wrocław (Drotax Sp. z o.o.) · Trogir (Drotax d.o.o.) · Pfeffikon LU (Drotax AG)New on Amplifa
About the Drotax Group
Drotax GmbH, headquartered in Bad Homburg v.d.H., is a provider of price and consumer market research for consumer goods (food, drugstore, nonfood and nearfood). Founded in 1963 in Frankfurt am Main and initially part of the Dun & Bradstreet Group, Drotax developed the first price monitoring system for drugstores in Germany. Today, the company collects and processes promotional prices, shelf prices, assortments and consumer behaviour nationwide, and makes this data available via online database systems such as PromotionTracker, ShelfTracker, CombiTracker and ConsumerRadar. The service portfolio includes data collection through its own field service, data integration into data warehouse and ERP systems, individual reportings, hosting in the autonomously operated data centre, as well as support and training. The Group comprises locations in Germany, Poland, Croatia and Switzerland and delivers data packages for Austria, Switzerland, Poland and Croatia. Since 2015, GfM&H mbH has been part of the Drotax Group.
- Site
- Bad Homburg v.d.H.
- Processes
- Data collection, Data integration, Reportings, Hosting, Support, Training, Live monitoring of consumer behaviour, Geo Map
- Materials
- Promotional price data, Shelf prices & assortments, Consumer behaviour data, Media data (FlyerPool)
- Certificates
- Multi-level security concept & daily automatic backups, Autonomously operated data centre (hosting), In-house quality assurance team, ISO 9001
- Founded
- 1963
- Industries
- FMCG, Food retail, Drugstore, Nonfood, Retail, Industry
- 01
Data collection (retail and consumer panels, field service)
- 02
Data processing & digitalisation
- 03
Data integration into customer systems
- 04
Reportings & analysis tools
- 05
Hosting in own data centre
- 06
Support & training
Data Sources & Methods
Promotional price data
Nationwide promotional prices collected daily across all retail product categories.
Shelf prices & assortments
Individual PoS monitoring through its own field service including digital receipts (photos, till receipts).
Consumer behaviour data
Precise behavioural data from all phases of purchase planning via a representative consumer panel.
Media data (FlyerPool)
Archive of around half a billion advertising media going back to 2003, with over 800,000 media items added weekly as PDFs.
Locations
Bad Homburg v.d.H. (Headquarters)
DEHeadquarters, data processing, hosting, support
- Materials
- Price and consumer data
- Own data centres (hosting, backup data centres)
- Online database systems
Bad Homburg v.d.H. (GfM&H mbH)
DEPromotional price database
- Materials
- Promotional price data
Wrocław
PLBranch office Drotax Sp. z o.o.
Trogir
HRBranch office Drotax d.o.o.
Pfeffikon LU
CHBranch office Drotax AG
Products
Inside the production
Industries
Additional services
Quality
Comprehensive regional panels form the basis for data quality. An in-house quality assurance team as well as multi-level security concepts and daily fully automated backups in the autonomously operated data centre ensure availability and data integrity.
| Evidence | Bad Homburg v.d.H. (Headquarters) |
|---|---|
| Multi-level security concept & daily automatic backups | |
| Autonomously operated data centre (hosting) | |
| In-house quality assurance team | |
| ISO 9001 |
History
- 1963
Company founded in Frankfurt am Main; the Drotax brand is created
- 1964
Establishment of the Drotax price list as a uniform price list for drugstore articles in Germany
- 1974
After the abolition of price fixing for drugstore articles, the Drotax price database is created
- 2003
For the first time, all product categories food, nonfood and nearfood are completely collected in German retail
- 2015
GfM&H becomes a new member of the Drotax Group (since 01.01.2015)