Manufacturer of party spirits such as FICKEN liqueur, develops, markets and distributes its own brands from Upper Swabia.

EFAG GmbH & Co. KG

Laupheim, Neue Welt 32 · Laupheim, Neue Welt 30New on Amplifa

2007Founded

40+Employees

2 locationsLaupheim (headquarters and warehouse)

About EFAG GmbH & Co. KG

EFAG GmbH & Co. KG is a medium-sized spirits manufacturer from Laupheim in Upper Swabia. The company was founded in 2007 after the founders had developed the jostaberry liqueur FICKEN. Today, the product range includes, alongside FICKEN, the liqueur brands KUSCHELN and STINKEFINGEREINHORN, the mulled wine GLÜHFICKEN, the secco brand BARON BONZENBRÄU, the schnapps HAMMER in cooperation with METAL HAMMER, and FICKEN Alkoholfrei (non-alcoholic). In addition to product development, EFAG handles marketing, sales, promotion and events as well as fulfillment and logistics in-house. Since 2015, the company has distributed its products and merchandise items through its own online shop Party-Kneipe-Bar.com, using in-house developed ERP software (evyn) as well as its own content management system. A team of more than 40 manages the brands from the FICKEN headquarters in Laupheim.

Site: Laupheim
Processes: Product development, Marketing, Sales, Promotion and events, Fulfillment & logistics, Online shop, Software development (ERP system 'evyn', proprietary CMS)
Founded: 2007
Employees: 40+
Industries: Spirits, Party and event sector, Gastronomy, E-commerce

01
Product development
02
Marketing
03
Sales
04
Promotion and events
05
Fulfillment & logistics
06
Online shop

Locations

Laupheim, Neue Welt 32

Headquarters/office (FICKEN headquarters)

Laupheim, Neue Welt 30

Warehouse

Brands & Products

**FICKEN Likör**Jostaberry liqueur · Party and event sector

**GLÜHFICKEN**Mulled wine · Winter/event sector

**BARON BONZENBRÄU**Secco · Party and event sector

**KUSCHELN**Wild berry liqueur · Spirits

**STINKEFINGEREINHORN**Apple liqueur · Spirits

Inside the production

Bronko and Rosi – the advertising mascots of FICKEN liqueur

Industries

SpiritsParty and event sectorGastronomyE-commerce

Additional services

Product developmentMarketingSalesPromotion and eventsFulfillment & logisticsOnline shopSoftware development (ERP system 'evyn', proprietary CMS)

Reference customers

METAL HAMMER (cooperation 2015, brand HAMMER)

Company History

2007
Foundation; invention of the jostaberry liqueur FICKEN by Bernd Bochtler, Dietmar Bock, Christian Miller and Matthias H.
2008
FICKEN in miniature bottles (cube of 20 miniature bottles); first offices
2009
Relocation to Schemmerberg; approx. 10 employees
2010
Relocation to Laupheim
2011
FICKEN in PET bottles (cube of 20 PET bottles 0.03l) for glass ban events
2012
3-liter dragon bottle
2015
Launch of the schnapps brand HAMMER in cooperation with METAL HAMMER; launch of the online shop Party-Kneipe-Bar.com; introduction of GLÜHFICKEN
2017
Music project BRONKO & ROSI FICKEN; secco brand BARON BONZENBRÄU
2018
Publication of the book 'FICKEN FÜRS VOLK'
2019
FICKEN Alkoholfrei (non-alcoholic); anniversary bottle (11 years); brand STINKEFINGEREINHORN apple liqueur; 11th company anniversary