Brewery and beverage manufacturer: beer, bock beer, beer-based mixed drinks and non-alcoholic beverages from Einbeck
Einbecker Brauhaus Aktiengesellschaft
Einbeck (brewery, Papenstraße 4-7) · Einbeck (logistics center, Hansestraße)New on Amplifa
About Einbecker Brauhaus AG
Einbecker Brauhaus AG is a medium-sized stock corporation in Einbeck that has maintained brewing tradition since its forerunners in the 14th century. The company brews beer, including the eponymous bock beer, beer-based mixed drinks and non-alcoholic beverages such as the non-alcoholic bock beer Null Bock and the lemonade brand Hanse Brause. In addition to its own brands Einbecker, Göttinger, MARTINI, Nörten-Hardenberger and Härke, the company produces using modern brewing and filling technology, including a kieselguhr- and PVPP-free membrane filtration system (2018) and a tunnel pasteurizer (2019). Through its subsidiaries Hanse Service- und Logistik GmbH (returnable packaging management, packaging, display construction, sorting) and Hanse Drinks & Concepts (promotional materials, online shop), the Einbecker brewing group covers the entire value chain from brewing to filling to logistics. A logistics center on Hansestraße with approx. 19,000 m² of land area enables the loading and unloading of around one hundred vehicles daily. In the strategic business area NewBev, the company is transforming itself from a classic brewery into a brand assorter in the beer and extended beverage sector.
- Site
- Einbeck
- Processes
- Beer brewing (brewing trade), Filling of beverages (bottle filling), Pasteurization of beer (tunnel pasteurizer), Beer filtration (membrane filtration, kieselguhr- and PVPP-free), Returnable packaging management, packaging, display construction and sorting, Logistics (logistics center, loading and unloading of approx. 100 vehicles daily), Returnable packaging management, Packaging
- Materials
- Beer (including bock beer), Beer-based mixed drinks (sugar-containing), Non-alcoholic beverages (NAB, e.g. Null Bock, Hanse Brause lemonades), Non-alcoholic beverages
- Certificates
- Quality controls and documentation in filling
- Founded
- 1794 (Geme
- Industries
- Brewing, Beverage industry, Malt production
- 01
Brewing (brewhouse)
- 02
Filtration (membrane filtration system)
- 03
Pasteurization (tunnel pasteurizer)
- 04
Filling (bottles/cans)
- 05
Returnable packaging management and sorting
- 06
Logistics and distribution
Products and beverage segments
Beer (including bock beer)
Core product of the traditional Einbecker brand, among other things filled in bottles since 1851.
Beer-based mixed drinks (sugar-containing)
Production possible since acquisition of the tunnel pasteurizer in 2019.
Non-alcoholic beverages
Examples: Null Bock (world's first non-alcoholic bock beer) and the lemonade brand Hanse Brause.
Locations
Einbeck, Papenstraße
DEBrewery site and administration
- Materials
- Beer, beer-based mixed drinks, non-alcoholic beverages
- Filling systems and machines
- Membrane filtration system (kieselguhr- and PVPP-free)
- Tunnel pasteurizer
- Compressed air generation with heat recovery
- Wastewater treatment with biogas combined heat and power plant and absorption chiller
- PV solar system
Einbeck, Hansestraße
DELogistics center (since 1998)
- Logistics center on approx. 19,000 m² of land area
- Loading and unloading of approx. 100 vehicles daily
Products
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Beer brewing (brewing trade)Engineering | – | – | – | – | Beer, Beer-based mixed drinks, Non-alcoholic beverages |
| Filling of beverages (bottle filling)Assembly | – | – | – | – | Beer, Beverages |
| Pasteurization of beer (tunnel pasteurizer)Surface | – | – | – | – | Beer, Beer-based mixed drinks |
| Beer filtration (membrane filtration, kieselguhr- and PVPP-free)Surface | – | – | – | – | Beer |
| Returnable packaging management, packaging, display construction and sortingAssembly | – | – | – | – | – |
| Logistics (logistics center, loading and unloading of approx. 100 vehicles daily)Assembly | – | – | – | – | – |
7 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Filling systems and machines | – | – | – | – | Einbecker brewery, Papenstraße 4-7, 37574 Einbeck |
| Membrane filtration system (kieselguhr- and PVPP-free) | – | – | – | 2018 | Einbeck |
| Tunnel pasteurizer | – | – | – | 2019 | Einbeck |
| Compressed air generation with integrated heat recovery | – | – | – | 2019 | Einbeck |
| Wastewater treatment with biogas recovery (combined heat and power plant, absorption chiller) | – | – | – | 2023 | Einbeck |
| PV solar system (approx. 1000 kW peak according to specification 'ca 1000.000 kW Peak') | – | – | – | 2025 | Einbeck |
| Logistics center (approx. 19,000 m² land area) | – | – | – | 1998 | Hansestraße, Einbeck |
Additional services
Quality and Hygiene
Filling is carried out in compliance with applicable quality standards, organizational and work instructions; machine and system operators perform quality controls and create the necessary documentation. Cleaning and hygiene standards are an integral part of production.
| Evidence | Einbeck, Papenstraße |
|---|---|
| Quality controls and documentation in filling |
Company History
- 1378
Oldest surviving invoice for the sale of Einbecker beer to Celle
- 1612
Einbecker master brewer recruited to Munich – origin of the name Bockbier
- 1794
Establishment of the Einbecker communal brewery "Municipal Brewery"
- 1851
First bottle filling at the steam brewery, "Original Einbecker bottle"
- 1873
Founding of Brauerei Domeier & Boden; pasteurization and export to Brazil and Australia
- 1967
Conversion into "Einbecker Brauhaus Aktiengesellschaft"
- 1969
Acquisition by Schultheiss Brauerei AG, Berlin (1972 merger to form Brau & Brunnen)
- 1988
Acquisition of Göttinger Brauhaus AG
- 1997
Private investor group acquires the majority of shares; acquisition of MARTINI Brauereibeteiligungs GmbH
- 1998
Commissioning of the logistics center on Hansestraße
- 2011
Founding of Hanse Service- und Logistik GmbH
- 2013
Acquisition of Privatbrauerei Härke GmbH, Peine
- 2015
Investment of EUR 15 million in brewing and filling technology
- 2016
Acquisition of Einbecker Getränke GmbH
- 2018
Commissioning of a kieselguhr- and PVPP-free membrane filtration system
- 2019
Acquisition of tunnel pasteurizer; renewed compressed air generation with heat recovery
- 2023
Closure of the Braumanufaktur Härke site; wastewater treatment with biogas combined heat and power plant
- 2024
Launch of the strategic business area "NewBev"
- 2025
Einbecker Getränke renamed Hanse Drinks & Concepts; PV system on the brewery roofs