Brewery and beverage manufacturer: beer, beer specialities and non-alcoholic beverages as well as logistics and services
Einbecker Brauhaus Aktiengesellschaft
Einbeck (Papenstraße 4-7) · Einbeck (Hansestraße, logistics centre)New on Amplifa
About Einbecker Brauhaus
Einbecker Brauhaus Aktiengesellschaft, headquartered in Einbeck, operates brewing and malting and produces beers, beer specialities and non-alcoholic beverages. Its documented brewing tradition dates back to 1378; Einbeck is considered the namesake of Bock beer. The portfolio includes the traditional Einbecker brand as well as the brands Göttinger, Martini, Nörten-Hardenberger and Härke; since 2024, the strategic NewBev business unit has been expanding the offering into branded assortments in the beer and broader beverage segment, including the non-alcoholic Bock beer Null Bock and the lemonade brand Hanse Brause. Production comprises the brewhouse, membrane filtration (free of kieselguhr and PVPP), pasteurisation and modern filling lines. The group includes Hanse Service- und Logistik GmbH (reusable container management, packaging, display construction, sorting) and Hanse Drinks & Concepts. With the logistics centre on Hansestraße (approx. 19,000 m²), around 100 vehicles can be loaded and unloaded daily. In 2025, a large-scale PV system over the brewery roofs and a wastewater treatment facility with biogas recovery were commissioned.
- Site
- Einbeck
- Processes
- Beer brewing (brewing and malting, production of beers and beer specialities), Beer filling (bottle filling, modern filling lines and machines), Beer filtration (membrane filtration, free of kieselguhr and PVPP), Pasteurisation of bottled beer (chamber pasteuriser), Reusable container management, packaging, display construction and sorting, Logistics (loading and unloading, beverage logistics), Production and distribution of beverages and foodstuffs and luxury foods (beer, non-alcoholic, Wastewater treatment for biogas recovery (power generation in a CHP unit, absorption chiller)
- Materials
- Barley/Malt, Hops, Water, Filling (bottle/glass), Membrane filtration, Pasteurisation, Biogas from wastewater
- Founded
- 1378
- Industries
- Brewing/Beer, Beverage industry (non-alcoholic beverages)
- 01
Brewing (brewhouse)
- 02
Membrane filtration (free of kieselguhr and PVPP)
- 03
Pasteurisation (chamber pasteurisation)
- 04
Filling
- 05
Logistics and marketing
Raw materials and processes
Barley/Malt
Main raw material for beers and beer specialities.
Hops
Raw material for the bitterness and aroma of the beers.
Water
Main component of all beverages.
Filling (bottle/glass)
Modern filling lines and machines for bottled beer.
Membrane filtration
Filtration of the beer free of kieselguhr and PVPP (since 2018).
Pasteurisation
Chamber pasteuriser for bottled beer and sugar-containing beer mixed drinks (since 2019).
Biogas from wastewater
Wastewater treatment with power generation in a CHP unit and absorption refrigeration (since 2023).
Locations
Einbecker Brewery, Papenstraße 4-7
DEBrewery headquarters and administration
- Materials
- Barley/Malt, hops, water, yeast
- Filling lines and machines
- Membrane filtration system (free of kieselguhr and PVPP, 2018)
- Chamber pasteuriser (2019)
- Compressed air generation with heat recovery (2019)
- Process control system (2022–2024)
- Wastewater treatment with CHP unit and absorption chiller (2023)
- PV system (2025)
Logistics Centre Hansestraße, Einbeck
DELogistics centre
- Lot size
- approx. 100 vehicles daily
- Loading and unloading, beverage logistics
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Beer brewing (brewing and malting, production of beers and beer specialities)Engineering | – | – | – | – | Barley, Malt, Hops, Water, Yeast |
| Beer filling (bottle filling, modern filling lines and machines)Assembly | – | – | – | – | Glass, Beer |
| Beer filtration (membrane filtration, free of kieselguhr and PVPP)Surface | – | – | – | – | Beer |
| Pasteurisation of bottled beer (chamber pasteuriser)Heat treatment | – | – | – | – | Beer |
| Reusable container management, packaging, display construction and sortingAssembly | – | – | – | – | Glass, PET, Cardboard |
| Logistics (loading and unloading, beverage logistics)Engineering | – | – | – | – | – |
| Production and distribution of beverages and foodstuffs and luxury foods (beer, non-alcoholicEngineering | – | – | – | – | Water, Malt, Hops, Sugar |
| Wastewater treatment for biogas recovery (power generation in a CHP unit, absorption chiller)Engineering | – | – | – | – | Wastewater, Biogas |
8 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Filling lines and machines | – | – | – | – | Einbecker Brewery, Papenstraße 4-7, 37574 Einbeck |
| Membrane filtration system (free of kieselguhr and PVPP) | – | – | – | 2018 | Einbeck |
| Chamber pasteuriser | – | – | – | 2019 | Einbeck |
| Compressed air generation with heat recovery | – | – | – | 2019 | Einbeck |
| Process control system | – | – | – | 2022-2024 | Einbeck |
| Wastewater treatment plant with CHP unit and absorption chiller | – | – | – | 2023 | Einbeck |
| PV system (approx. 1000.000 kW peak according to source) | – | – | – | 2025 | Einbeck |
| Logistics centre | – | – | approx. 19,000 m² site area, approx. 100 vehicles daily | 1998 | Hansestraße, Einbeck |
Additional services
Company history
- 1378
Oldest surviving invoice for the sale of 2 tonnes of Einbecker beer to Celle.
- 1612
An Einbeck master brewer brews the "Ainpöckische Bier" in Munich – the namesake of Bock beer.
- 1794
Establishment of the Einbeck communal brewery "Städtische Brauerei".
- 1851
First beer filled into bottles (steam brewery), "Original Einbecker Flasche".
- 1873
Foundation of the brewery Domeier & Boden; bottled beer pasteurised for the first time, exports to Brazil and Australia.
- 1967
Renaming to "Einbecker Brauhaus Aktiengesellschaft".
- 1969
Acquisition by Schultheiss Brauerei AG, Berlin (1972 merger to form Brau & Brunnen).
- 1988
Acquisition of Göttinger Brauhaus AG.
- 1997
Private investor group acquires the majority of shares from Brau & Brunnen; takeover of Kasseler Martini Brauereibeteiligungs GmbH.
- 1998
Commissioning of the logistics centre on Hansestraße (approx. 19,000 m²).
- 2011
Foundation of Hanse Service- und Logistik GmbH.
- 2013
Acquisition of Privatbrauerei Härke GmbH in Peine; re-establishment of Härke Braumanufaktur GmbH.
- 2015
Investment of 15 million euros in brewing and filling technology.
- 2016
Acquisition of Einbecker Getränke GmbH.
- 2018
Renewal of beer filtration with a membrane filtration system free of kieselguhr and PVPP.
- 2019
Compressed air generation with heat recovery; purchase of a chamber pasteuriser.
- 2022–2024
Renewal of the process control system.
- 2023
Closure of the Härke site; Härke beers are brewed in Einbeck; construction of a wastewater treatment facility for biogas recovery.
- 2024
Launch of the strategic business unit "NewBev" for transformation into a beverage brand retailer.
- 2025
Renaming of Einbecker Getränke to Hanse Drinks & Concepts; construction of a large-scale PV system; market launch of Null Bock and Hanse Brause.