Express grocery delivery service delivering in 10 to 60 minutes in Berlin

First Mile Delivery Solutions GmbH (Wuplo)

Berlin (headquarters; darkstore Berlin-Charlottenburg)New on Amplifa

2021Founded

Berlin-CharlottenburgDarkstore

ca. 5000Product items in assortment

10–60 minutesDelivery time

About Wuplo

Wuplo (First Mile Delivery Solutions GmbH) was an express delivery service based in Berlin that sold fresh groceries and regional specialties via an app, a website, and by phone. The service launched in September 2021 with a darkstore in Berlin-Charlottenburg and around 5000 product items; the delivery area covered the entire city of Berlin. Orders were delivered within 10 to 60 minutes, within booked 15-minute time slots, or at a preferred time — compared to two-to-three-hour slots at traditional supermarkets. Delivery was carried out as hybrid delivery using e-bikes and e-vans; live support was available during opening hours via app, website, and hotline. In March 2022, Wuplo partnered with Lieferando; at the end of March 2022, the company ceased operations indefinitely, around six months after its launch. The startup was founded in 2021 by Sergey Schetinin, Ivan Vorontsov, Evgenii Rogover, and Maxim Rogover, who had previously built up the delivery service FamilyFriend in Moscow in 2016.

Site: Berlin
Processes: Express grocery delivery (10–60 min., 15-minute time slots), Hybrid delivery with e-bikes and e-vans, Live support via app, website, and hotline
Materials: Express grocery delivery, Hybrid delivery, Live support
Certificates: ISO 9001
Founded: 2021
Industries: Quick Commerce, Online grocery retail, B2C delivery service

01
Order via app/website/hotline
02
Picking at the darkstore
03
Hybrid delivery with e-bikes and e-vans
04
Live support during opening hours

Services

DEL

Express grocery delivery

Delivery of fresh groceries in 10 to 60 minutes or at a preferred time within a 15-minute time slot.

HYB

Hybrid delivery

Delivery with e-bikes and e-vans throughout Berlin.

SUP

Live support

Real-time customer service via app, website, and hotline.

Locations

Berlin

Headquarters; darkstore in Berlin-Charlottenburg

Materials: Groceries, regional specialties

Charlottenburg darkstore
E-bikes
E-vans
in-house IT department

Industries

Quick CommerceOnline grocery retailB2C delivery service

Additional services

Express grocery delivery (10–60 min., 15-minute time slots)Hybrid delivery with e-bikes and e-vansLive support via app, website, and hotline

Reference customers

Cooperation with Lieferando (March 2022)Cooperation with local bakery producersDonations to the Berliner Tafel food bank

Service Quality

Customer support was available during all opening hours via app, website, and hotline; surplus goods were donated to the Berliner Tafel food bank.

Evidence	Berlin
ISO 9001

History

2016
Sergey Schetinin and Ivan Vorontsov found the Moscow delivery service FamilyFriend.
2021
Founding of Wuplo (First Mile Delivery Solutions GmbH) by Sergey Schetinin, Ivan Vorontsov, Evgenii and Maxim Rogover.
2021-09
Launch of the service in Berlin with a darkstore in Charlottenburg; assortment with ca. 5000 product items.
2021-10
Donation of surplus groceries to the Berliner Tafel food bank.
2021-12
Announcement of business results and opening of a €40 million financing round.
2022-03-09
Launch of a cooperation with Lieferando.
2022-03-25
Suspension of the service indefinitely, around six months after launch; possible connection to Russia sanctions in the context of the Ukraine war.