Development and manufacture of skin-compatible care products with natural ingredients since 1920.
Florena Cosmetics GmbH (Marke der Beiersdorf AG)
Hamburg (Brand Management Beiersdorf AG) · Waldheim · Seehausen near LeipzigNew on Amplifa
About Florena
Since 1920, Florena has been a traditional care brand with brand management based at Beiersdorf AG in Hamburg and a production site in Waldheim (Saxony). The company develops and produces skincare products for the face, hands and body, including day and night care, hand creams, cleansing wipes and the universal cream for the whole family. The formulas are based on proven natural ingredients such as olive oil, shea butter, argan oil, aloe vera, chamomile, grapeseed oil and Q10; manufacturing is carried out without mineral oils, silicone oils, PEG emulsifiers and artificial colorants, and almost all products are vegan. New ingredients are quantified in scientific procedures, and skin compatibility is confirmed in application tests by independent dermatologists. In 1994, Florena was the first German cosmetics company to receive the DIN ISO 9001 certificate. Since 2002, Florena has been a 100% subsidiary of Beiersdorf AG.
- Site
- Hamburg
- Processes
- Research & Development, Product development and manufacturing of skincare products
- Materials
- Plant oils (olive oil, argan oil, shea butter, apricot kernel oil, grapeseed, Aloe Vera, Coenzyme Q10, Chamomile extract
- Certificates
- DIN ISO 9001, ISO 9001 (DIN ISO 9001, since 1994)
- Founded
- 1920 (bran
- Industries
- Cosmetics, Skincare, Consumer Goods
- 01
Research & Development
- 02
Ingredient Qualification
- 03
Product Development
- 04
Manufacturing
- 05
Filling and Packaging
- 06
Distribution
Ingredients and Raw Materials
Plant oils (olive oil, argan oil, shea butter, apricot kernel oil, grapeseed
Vegetable active oils for rich care formulas, partly from certified organic cultivation.
Aloe Vera
Moisturizing extract used mainly in hand and day care products.
Coenzyme Q10
Active ingredient of the care line for all skin types with a firming claim.
Chamomile extract
Soothing ingredient for sensitive skin.
Sites
Hamburg
DESeat of Beiersdorf AG, Florena Brand Management
Waldheim
DETraditional site of the brand (since 1920), manufacturing
Seehausen near Leipzig
DEProduction facility
Industries
Additional services
Quality
The skin compatibility of all products is confirmed in application tests by independent external dermatologists on voluntary test subjects; new ingredients are qualified in advance through scientific studies.
| Evidence | Waldheim |
|---|---|
| ISO 9001 (DIN ISO 9001, since 1994) |
Brand History
- 1852
Founding of the 'Factory for the Production of Chemical Fertilizers' by August Bergmann in Waldheim, later the Waldheim Perfumery and Toilet Soap Factory.
- 1889
Registration as Waldheimer Parfümerie- und Toilettenseifenfabrik A.H.A. Bergmann in the commercial register.
- 1920
Registration of the Florena brand name at the patent office.
- 1946
Expropriation; the operation becomes a VEB, until 1970 under the name VEB Rosodont Werk Waldheim.
- 1960
Introduction of Florena cream in the blue-and-white metal tin; around 700 employees.
- 1970
Renaming to VEB Florena Waldheim, largest cosmetics manufacturer of the GDR corporate group.
- 1990
Cream without preservatives as an innovation.
- 1994
First German cosmetics company to receive the DIN ISO 9001 certificate.
- 1997
Modernization of the plant; 40% of goods exported to 31 countries.
- 2002
Florena becomes a 100% subsidiary of Beiersdorf AG.
- 2014
Improved care formulas, new packaging design, new care line Grapeseed Oil & Soy Extract.
- 2015
New care line Q10 & Apricot Kernel Oil; almost all products vegan.