Swiss watch manufacturer: in-house development and production of mechanical luxury watches with complications.
Franck Muller Watchland SA
Genthod · Lajoux · Les Bois · Plan-les-Ouates · MeyrinNew on Amplifa
About Franck Muller
Franck Muller Watchland SA is a Swiss watch manufacturer based in Genthod near Geneva, founded in 1991 by the Geneva watchmaker Franck Muller and Vartan Sirmakes. The company develops and produces mechanical luxury watches with complicated movements, including chronographs, minute repeaters, perpetual calendars and tri-axial tourbillons. At the Watchland manufacture site, all stages of watch production are concentrated: conception and development, production of movement components, case and dial manufacturing, engraving, assembly and after-sales service. Cases and movement casing are produced by the subsidiary Franck Muller Technocases SA, among other things also in carbon. Suppliers such as GecoH SA, Pignons Juracie SA and Neo SA (components) as well as F. Arnold Lidner SA (dials) also belong to the group. The company employs around 500 staff at five sites in the Canton of Geneva and the Jura and supplies boutiques and around 570 official retailers worldwide.
- Site
- Genthod
- Processes
- Design and development of mechanical watch complications (in-house, 'conception'), Manufacturing/production of movement components (2019: two new buildings with 16,000 m² housing, Engraving ('engraving'), Assembly of timepieces ('assembling'), After-sales service (maintenance and repair via boutiques/authorised retailers), Manufacture of dials ('Making a Dial'), Manufacture of cases ('Making a Case', via Franck Muller Technocases SA), Production of movement components by suppliers GecoH SA, Pignons Juracie SA and Neo SA
- Materials
- Carbon
- Founded
- 1991
- Employees
- approx. 500
- Industries
- Luxury watches / Haute Horlogerie
- 01
Conception and development of mechanical watch complications
- 02
Production of movement components (Watchland and suppliers)
- 03
Case and casing production (Franck Muller Technocases SA)
- 04
Dial manufacturing (F. Arnold Lidner SA)
- 05
Engraving
- 06
Assembly of timepieces
- 07
After-sales service via boutiques and authorised retailers
Materials & Processes
Carbon
Used for in-house cases of models such as the Vanguard Ocean Drive Collection.
Sites
Genthod
CHHeadquarters and Watchland manufacture (conception, production, engraving, assembly, after-sales)
Lajoux
CHProduction site
Les Bois
CHProduction site
Plan-les-Ouates
CHProduction site
Meyrin
CHProduction site
Components & Products
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Design and development of mechanical watch complications (in-house, 'conception')Engineering | – | – | – | – | – |
| Manufacturing/production of movement components (2019: two new buildings with 16,000 m² housingAssembly | – | – | – | – | – |
| Engraving ('engraving')Surface | – | – | – | – | – |
| Assembly of timepieces ('assembling')Assembly | – | – | – | – | – |
| After-sales service (maintenance and repair via boutiques/authorised retailers)Assembly | – | – | – | – | – |
| Manufacture of dials ('Making a Dial')Assembly | – | – | – | – | – |
| Manufacture of cases ('Making a Case', via Franck Muller Technocases SA)Forming | – | – | – | – | Carbon |
| Production of movement components by suppliers GecoH SA, Pignons Juracie SA and Neo SAAssembly | – | – | – | – | – |
| Manufacture of dials by F. Arnold Lidner SAAssembly | – | – | – | – | – |
Additional services
Reference customers
History
- 1991
Founded by Franck Muller and Vartan Sirmakes in Geneva
- 1993
First 'World Premiere' with split-seconds chronograph, minute repeater and perpetual calendar
- 2003
Disagreements between the founders; Muller loses influence but remains a half shareholder
- 2005
Acquisition of further brands under the leadership of Vartan Sirmakes
- 2009
Revenue of approx. 380 million Swiss francs
- 2010
Dispute between Muller and Sirmakes settled, renewed collaboration
- 2019
Two new buildings with 16,000 m² on the Watchland site for movement components inaugurated
- 2020
Opening of the first German boutique in Frankfurt am Main
- 2026
Participation in Bangkok Watch Week, event in Vietnam (Vanguard Rose Skeleton) and Franck Muller Masterpieces Days at Watchland