Gebr. Graef GmbH & Co. KG

About GRAEF

Gebr. Graef GmbH & Co. KG is a German manufacturer of electric household appliances and professional slicing machines based in Arnsberg. The family business, founded in 1920 by Hermann Graef and his brothers, is now run by the fourth generation. The product range is divided into the product groups SlicedKitchen (multi slicers and knife sharpeners), CoffeeKitchen (portafilter espresso machines, coffee grinders, filter coffee machines, milk frothers) and DeliKitchen (including kettles, toasters, hand blenders, ice cream makers, meat grinders and food processors). The thermoblocks of the portafilter machines use aluminium die casting with internal stainless steel lines, and housings are made among other things of stainless steel. Since 1958, GRAEF has also offered professional machines for commercial use, which can be flexibly and individually adapted to the conditions of the commercial environment, for example on a modular system principle. Distribution takes place via its own online shop and a network of specialized dealers.

Site

Arnsberg

Processes

Online shop with direct shipping, Specialty dealer network/dealer search, Warranty extension 2+2 in the premium program, Commercial professional machines with individual adaptation (e.g. modular system principle)

Materials

Aluminium die casting, Stainless steel

Founded

1920

Industries

Household appliances (end consumers), Specialty retail/Retail, Gastronomy/Commercial (slicing machines)

1. 01

   Product development

2. 02

   Die casting/Machining

3. 03

   Assembly

4. 04

   Distribution via specialized retail and online shop

Materials

Locations

Products

Inside the production

History

1. 1920

   Founded by Hermann Graef and his brothers

2. 1921

   First factory building in Arnsberg; initial production of curtain rods, wooden toys and drawing pin sets

3. 1943

   Large part of the Graef factory destroyed by the bombardment of the Möhne dam

4. 1958

   Start of the offer of professional machines for commercial use

5. 1968

   Market launch of the first electric multi slicer for private households (EH-170 T)

6. 1983

   First free-access slicer

7. 2000

   First tilt slicer for the household sector

8. 2004

   Patent application for the suspended construction of the NAVIS N1 multi slicer

9. 2009

   Award "Brand of the Century"

10. 2020

    100th anniversary; market launch of the Fine Slicer SKS700; "Most Innovative Brand 2020" (Plus X Award)

11. 2021

    Patronage of the WaldLokal reforestation project in Warstein

12. 2022

    First food processor on the market; Red Dot Award for SKS700; "Brand of the Century"; management by the fourth generation