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Gieseke – Fertigung

B2B wholesale for hairdresser and cosmetics supplies with over 25 exclusive brands, logistics, training and salon services

GI

Gieseke cosmetic GmbH

30900 Wedemark, DE · 5020 Salzburg, ATNew on Amplifa

1983Founded
ca. 350Employees (100 field sales, over 250 office staff)
2 locationsWedemark (DE), Salzburg (AT)
9,000 m²Warehouse space, over 15,000 items
over 2,500Parcels daily
over 35,000Customers

About Gieseke cosmetic

Gieseke cosmetic GmbH, headquartered in Wedemark, is a wholesaler for hairdresser and cosmetics supplies serving more than 35,000 salons and beauty institutes in Germany and Austria. The range includes more than 15,000 items, including over 25 hairdresser-exclusive brands such as Moroccanoil, CHI, L'ANZA, Selective Professional and KIS as well as industry brands such as Olaplex, Wella and Schwarzkopf. In addition to exclusive brand distribution, the company offers a B2B online shop, ordering via WhatsApp, a scissors sharpening and repair service, the Merlin POS system (IKOSOFT) and 18 Care for Hair shops. The company's own Unique Way Academy conducts more than 1,000 training sessions per year. The logistics operation in Wedemark handles over 2,500 parcels daily on 9,000 m² of warehouse space. The family business, founded in 1983, employs around 350 field and office staff, of whom 100 work in the field sales force.

Site
Wedemark
Processes
Hairdresser and cosmetics wholesale (distribution of hairdresser and cosmetics supplies), Exclusive brand distribution of over 25 international hairdresser-exclusive brands, Logistics and shipping (over 2,500 parcels daily, free shipping from €80), Seminars and training (Unique Way Academy, over 1,000 training sessions per year in Germany and, Scissors sharpening service (professional sharpening and repair of hairdressing scissors), Merlin POS system (POS and salon management by IKOSOFT), On-site field sales support, B2B online shop (ordering around the clock, ordering via WhatsApp, telephone, email or
Materials
Exclusive Brand Distribution, Logistics & Shipping, Unique Way Academy, Scissors Sharpening Service, Merlin POS System (IKOSOFT)
Founded
1983
Employees
ca. 350
Industries
Hairdressing trade, Beauty institutes
  1. 01

    Brand purchasing and distribution partnerships (25+ exclusive brands)

  2. 02

    Consulting by field sales and expert service

  3. 03

    Ordering via online shop, WhatsApp, telephone or email

  4. 04

    Warehousing and picking (9,000 m² warehouse space)

  5. 05

    Shipping (over 2,500 parcels daily) or pickup at 18 Care for Hair shops

  6. 06

    Training, marketing and salon services (Merlin POS system,

Services & Offerings

VERTRIEB

Exclusive Brand Distribution

Over 25 international hairdresser-exclusive brands such as Moroccanoil, CHI, artégo, L'ANZA, Selective Professional, IdHAIR, DANGER JONES, KARG, Profiline and KIS.

LOGISTIK

Logistics & Shipping

9,000 m² of warehouse space with over 15,000 items and over 2,500 parcels shipped daily, free shipping from €80.

EDU

Unique Way Academy

Over 1,000 training sessions per year in Germany and Austria, at the training center or directly in the salon.

SERVICE

Scissors Sharpening Service

Professional sharpening and repair of hairdressing scissors at fair prices.

IT

Merlin POS System (IKOSOFT)

POS and salon management with appointment scheduling, customer loyalty and marketing functions, used by over 17,000 salons in 40 countries.

Locations

Standort Wedemark

Wedemark

DE

Headquarters: administration, logistics, operational sales, Unique Way Academy

  • 9,000 m² warehouse space
  • Shipping logistics with over 2,500 parcels daily

Salzburg

AT

Austrian location (Neutorstraße 53a)

Range & Services

Moroccanoil – Exclusive Brand
Moroccanoil – Exclusive BrandBrand distribution · Hairdresser and cosmetics wholesale
Gieseke x Hair Haus
Gieseke x Hair HausDistribution partnership · Hairdressing supplies
CHI – Exclusive Brand
CHI – Exclusive BrandBrand distribution · Hairdresser and cosmetics wholesale

Inside the production

Gieseke image film: personal hairdressing wholesale
Gieseke image film: personal hairdressing wholesale
#communityfriday – Hairdresser Community
#communityfriday – Hairdresser Community
CHI Red Night Hamburg
CHI Red Night Hamburg

Industries

Hairdressing tradeBeauty institutes

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Hairdresser and cosmetics wholesale (distribution of hairdresser and cosmetics supplies)Montage–––––
Exclusive brand distribution of over 25 international hairdresser-exclusive brandsMontage–––––
Logistics and shipping (over 2,500 parcels daily, free shipping from €80)Montage–––––
Seminars and training (Unique Way Academy, over 1,000 training sessions per year in Germany andEngineering–––––
Scissors sharpening service (professional sharpening and repair of hairdressing scissors)Surface–––––
Merlin POS system (POS and salon management by IKOSOFT)Engineering–––––
On-site field sales supportMontage–––––
B2B online shop (ordering around the clock, ordering via WhatsApp, telephone, email orMontage–––––

Additional services

Exclusive brand distribution (25+ exclusive brands)B2B online shop & WhatsApp orderingPersonal consulting by field sales (100 employees)Marketing supportSeminars/continuing education (UNIQUE WAY Academy, over 1,000 training sessions/year)Merlin POS system (IKOSOFT)Scissors sharpening and repair serviceBig Points bonus program18 Care for Hair shopsCatalog serviceLogistics/shipping (over 2,500 parcels daily, free shipping from €80)

Reference customers

Over 35,000 customers (hairdressing salons and beauty institutes)Care for Hair shops

Company History

  1. 1956

    Otto and Irmtraut Rumpfkeil found the Rumpfkeil hairdressing salon in Hannover-Botfeld – the origin of the company.

  2. 1983

    Founding of Gieseke as a wholesaler for hairdressers by Otto Rumpfkeil, using premises and staff of the former company GHT in Hanover.

  3. 1986

    Move into the company's own new building on Bayernstraße in Langenhagen.

  4. 1997

    Hendrik Rumpfkeil becomes managing director; first own exclusive brand Swiss-o-Par PROFI LINE.

  5. 1999

    Launch of the hotline and first mailings for direct customer contact.

  6. 2000

    Launch of the first online shop on the occasion of the Hairdressing World Championship.

  7. 2001

    Start of the partnership with color exclusive brand Selective Professional.

  8. 2005

    Founding of the Unique Way Academy.

  9. 2007

    Entry into the cosmetics sector with GUINOT (France).

  10. 2010

    Relocation of the central location to Wedemark.

  11. 2011

    Start of sales in Austria.

  12. 2013

    Expansion of the logistics halls to 9,000 m² of warehouse space, over 15,000 items.

  13. 2014

    Björn Rumpfkeil joins the family business; chartered AIDA cruise ship as a company event.

  14. 2015

    Start of social media activities.

  15. 2016

    Second AIDA cruise with over 1,000 hairdressers.

  16. 2025

    WhatsApp introduced as an ordering and communication channel.

  17. 2026

    Gieseke cosmetic becomes a distribution partner of Hair Haus (exclusive distribution from 1.10.2026, subject to creditors' approval of the insolvency plan); CHI Cancun trip for CHI's 40th anniversary.

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