Italian toy manufacturer and licensing partner for dolls, plush and action toys with in-house TV production
Giochi Preziosi S.p.A.
Cogliate (IT) · France (FR) · Germany (DE)New on Amplifa
About Giochi Preziosi
Giochi Preziosi S.p.A. is a toy manufacturer founded in 1978 by Enrico Preziosi, known throughout Europe, with headquarters in Cogliate, Italy. The company develops and distributes toys such as dolls, teddy bears and jumping jacks as well as board and computer games. Well-known own brands include Gormiti, Dinofroz, Cicciobello, Huntik, Puppy in My Pocket and Winx Club; licensed toys are also produced for Marvel Comics, Power Rangers, Ben 10 and Winx Club. Since 2006, the company has produced its own TV series based on its toy products, starting with Gormiti: The Lords of Nature Returns!, and develops video games for Nintendo Wii and Nintendo DS. In addition to its headquarters in Cogliate, the group maintains branches in France and Germany (Giochi Preziosi Germany GmbH) as well as the British subsidiary Flair Leisure Products.
- Site
- Cogliate, Italy
- Processes
- Production of own TV series based on toys, Video game development
- Founded
- 1978
- Industries
- Toys, TV/Media Production, Video Games
- 01
Product Development
- 02
Manufacturing/Contracting
- 03
TV and Media Production
- 04
Distribution
Locations
Cogliate
ITHeadquarters
France Branch
FRBranch
Germany Branch (Giochi Preziosi Germany GmbH)
DEBranch
Product Groups
Inside the production
Industries
Additional services
Reference customers
History
- 1978
Founded by Enrico Preziosi
- 2002
Merger with the toy manufacturer Smoby
- 2006
Start of TV series production based on the toy products (Gormiti)
- 2011
Acquisition of the British toy company Flair Leisure Products
- 2014
Investment by the Chinese Ocean Gold Global
- 2017
Sale of 50% of the joint venture Prenatal Retail Group to partner Artsana; Enrico Preziosi buys back minority shares from Ocean Gold Global