Trademark owner and distribution partner of the caffeinated mineral water WATER JOE – the original since 1996
Gondwana Acquisition & Trust GmbH & Co. KG
An der Lohe 1, 22962 SiekNew on Amplifa
About WATER JOE
Gondwana Acquisition & Trust GmbH & Co. KG, based in Siek (Schleswig-Holstein), is the trademark owner of the beverage brand WATER JOE, the world's first caffeinated natural mineral water to be launched. WATER JOE was developed in 1996 by US student David Marcheschi in Chicago and in the same year distributed by the predecessor company Gondwana Trade International Brands GmbH & Co. KG (Ahrensburg), which acquired the German and later the worldwide brand rights outside North and Central America. The company operates distribution through its own online shop and retailers, licenses the WATER JOE and CBD-WATER brands to licensees and works with distribution and production partners; bottling takes place at a German spring in cold-aseptic PET bottles. In addition to WATER JOE, the functional drink CBD-WATER was created in 2019 in cooperation with an American raw material supplier. The GmbH & Co. KG is registered at the Local Court of Lübeck (HRA 9076 HL) and is represented by managing director Klaus Stephan Reeckmann via the general partner Gondwana Trade Management GmbH.
- Site
- Siek
- Processes
- Online shop / e-commerce, Retail distribution, Licensing of the WATER JOE and CBD-WATER brands
- Materials
- PET bottles, Caffeine, Sport cap (push-pull closure)
- Certificates
- Stiftung Warentest (positive rating)
- Founded
- 1996 (Mark
- Industries
- Beverage industry, Functional drinks / energy drinks
- 01
Brand management and trademark rights administration
- 02
Licensing to licensees
- 03
Product development (e.g. CBD-WATER)
- 04
Awarding of bottling to production partners
- 05
Distribution via online shop, retailers and licensees
Production & Packaging
PET bottles
Recyclable, break-resistant and sterilized PET bottles for the cold-aseptic bottling of the natural mineral water.
Caffeine
The addition of caffeine before bottling turns the naturally sourced mineral water into a neutral-tasting caffeinated beverage without sugar, calories or colorants.
Sport cap (push-pull closure)
Push-pull closure used at the 1997 market launch, considered an innovation in the Northern European beverage segment.
Location
Siek
DEAdministrative headquarters / trademark owner
Industries
Additional services
Quality & Brand Rights
Product quality was confirmed, among other things, by a positive rating from Stiftung Warentest in 2000 and in 2005 by the award as 'functional water no. 1' at the Global Bottled Water Congress in Dubai. The trademarks WATER JOE, CBD-WATER and CBD-WASSER are registered trademark rights of the trademark owner.
| Evidence | Siek |
|---|---|
| Stiftung Warentest (positive rating) |
History
- 1996
Invention of WATER JOE by student David Marcheschi in Chicago; Water Concepts LLC (Wisconsin, USA) starts US distribution; Gondwana Trade International Brands GmbH & Co. KG (Ahrensburg) acquires the German, later worldwide, brand rights (except North and Central America).
- 1997
First cold-aseptic PET bottling in Germany; market launch with sport cap (push-pull closure).
- 2000
Positive rating by Stiftung Warentest.
- 2002
Voted most popular non-alcoholic beverage in German discotheques (survey by trade magazine 'Disco' among 1,500 discotheque operators).
- 2003
Exclusive distribution and license rights for 5+5 years granted to MBG Premium Int. Brands GmbH, Paderborn.
- 2005
Award as 'functional water no. 1' at the Global Bottled Water Congress in Dubai.
- 2015
Rank 7 in the TOP 10 energy drink list; Gondwana AQUA Tech GmbH becomes the new licensing and distribution partner.
- 2018
Relaunch with new bottle and logo design.
- 2019
Development of CBD-WATER in cooperation with an American raw material supplier.