
Develops and markets snacking and cosmetic products with natural ingredients under the brands HEJ Natural, Naturally Pam and éla.

Goodlife Company GmbH
HamburgNew on Amplifa
About the Goodlife Company
The Goodlife Company GmbH, based in Hamburg (Kajen 12, 20459), develops and markets lifestyle products in the food and cosmetics sectors. Its own brands include HEJ Natural, Naturally Pam and éla Natural Beauty by Pamela Reif. The products, including protein bars without added sugar in which plant-based fibers serve as an energy source, are developed in the company's own office in Hamburg and, according to the company, produced as regionally as possible. Sales channels include an online shop (D2C), a retail program for grocery stores, cooperations with companies and fitness studios, and an ambassador program. The products are regularly and independently tested by the Institut Fresenius and Informed Sports; the company is organic certified (ABCert, DE-ÖKO-006).
- Site
- Hamburg
- Processes
- Product development in the company's own office in Hamburg, B2B sales / retail partner program (grocery retail), Corporate & fitness cooperations, Ambassador/influencer program, Online shop (D2C)
- Certificates
- Organic control body (organic certification), Organic certification (ABCert DE-ÖKO-006), GMP certification
- Industries
- Food / Snacking, Cosmetics, Fitness food, Grocery retail
- 01
Product development in the Hamburg office
- 02
Manufacturing by suppliers according to specification
- 03
Quality testing (Institut Fresenius, Informed Sports)
- 04
Sales via D2C, grocery retail, corporate & fitness, ambassador program
Locations
Hamburg
DEBusiness office / Office (product development, sales)
Inside the production



Industries
Additional services
Reference customers
Quality & Testing
The products are regularly and independently tested by the Institut Fresenius and Informed Sports; a GMP certification as well as organic certification (ABCert, DE-ÖKO-006) are cited.
| Evidence | Hamburg |
|---|---|
| Organic certification (ABCert DE-ÖKO-006) | |
| GMP certification |
History
Founding of the Goodlife Company GmbH by Jannik Stuhlmann and Julius Kaiser-Wolf after their studies in Groningen